Brian Brooks is a Deadline contributor.
UPDATE, 11:50 AM: Lionsgate/Pantelion’s Instructions Not Included scored a Spanish-language first, shattering the Specialty Box Office with a $10 million gross in 347 theaters. The comedy-drama directed by Eugenio Derbez handily won the holiday weekend’s numbers among limited releases, including a spectacular $28,818 average. It placed fifth in the overall box office chart.
Film Arcade‘s Afternoon Delight also proved to have newcomer seduction, grossing just over $37K over the holiday weekend with a four-day PSA of $18,504. Noted Film Arcade this weekend: “We’re thrilled with the opening of Afternoon Delight and are particularly excited about the fantastic reception the film is getting from women. Jill Soloway directed a provocative film and following this strong start we’ll be aggressively expanding the release throughout the country.” (more…)