twilight-saga-eclipse-poster10TH UPDATE, THURSDAY 11 PM: No. 1 at the North American box office was the Twilight Saga: Eclipse with what looks like $24.2M today for a new cume of $92.8M and $110M for 5 days with a total of $178M for the 6-day July Fouth Holiday since Wednesday. That would put the pic just shy of Spider-Man 2 which holds the July 4th holiday record with $180M.

9TH UPDATE, THURSDAY 3:30 PM: Summit Entertainment is disclosing that THE TWILIGHT SAGAEclipse had “an incredible start” internationally. Despite great weather and the World Cup, Eclipse launched with an estimated $19M from 22 markets. The only major territories that opened on June 30th were Italy, Brazil, and Russia. Other majors like Spain, Australia and Mexico launch today. France, Germany, S. Korea and Japan will launch in the weeks to come. Here are some highlights of opening day results: Eclipse Kicks Off Big International Run

8TH UPDATE, THURSDAY 8 AM: I can report now that the 3rd film in Stephenie Meyer’s Twilight Saga series of novels is off to a record-breaking start at the North American box office. Summit Entertainment’s ECLIPSE opened to $68.5 million today which shattered the best-ever $62 million for a Wednesday single day opening set last summer by Paramount’s Transformers 2. That $68.5M included Eclipse‘s record-setting $30M from Wednesday 12:01 AM and 3 AM showings at more than 4,000 theaters in the U.S. and Canada. Eclipse also registered the biggest single day opening during the summer play period, besting The Dark Knight‘s $67.2M. But the Twilight saga’s 2nd film, New Moon, still holds the largest single day opening record of $72 million. Eclipse is playing in 4,416 domestic locations, which sets another record for the biggest ever release in Hollywood history, surpassing Iron Man 2‘s 4,380 venues. 

eclipse orange2Stay tuned for the David Slade-directed Eclipse starring Kristen Stewart, Robert Pattinson, and Taylor Lautner from Melissa Rosenberg’s script to set more records over this 6-day July 4th holiday weekend. I’ve learned that 57% of the audience attending opening day did so because of the “subject matter”, while 36% did so because of the actor in the lead role, and 15% because of the actress in the lead role. Eclipse received a Cinemascore overall grade of “A” with 92% of moviegoers giving the pic an A or B. (more…)