Apple AntitrustIt could be a fascinating anti-trust case according the details reported by The Wall Street Journal. The paper says that the Justice Department is gearing up to sue Apple and five top publishers — Simon & Schuster, Hachette, Penguin Group, Macmillan, and HarperCollins — for conspiring to fix e-book prices around 2010 when the tech company introduced its iPad. The group allegedly wanted to end Amazon’s practice of selling e-books for a deeply discounted $9.99, part of the company’s strategy to promote sales of its Kindle e-readers. Hoping to loosen Amazon’s grip on the market, and help its new iPad, Apple encouraged publishers to stop selling books wholesale — which enabled retailers to set the selling price– and to adopt a so-called “agency model.” That empowers publishers to set the sales price, and pay retailers a fee of about 30%. The late Apple CEO Steve Jobs told biographer Walter Isaacson that he told publishers “the customer pays a little more, but that’s what you want any way.” He added that (more…)