News Corp controlled-BSkyB is moving into the Netflix, Lovefilm fray in the U.K. with plans to launch a new streaming service available to anyone with a broadband connection. This means that U.K. consumers who do not currently subscribe to the Sky pay-TV service will have internet access to content from channels like Sky Movies with sports and entertainment programming coming later on. A subscription contract won’t be required, giving users the option to pay a monthly fee for unlimited access or on a pay-as-you-go basis. The move follows Sky’s Monday announcement that it was enhancing its VOD service Sky Anytime+ by adding ITV and BBC content. Also today, BSkyB reported half-year earnings for the 6 months ended December 31, 2011 with a 6% revenue increase to £3.364 billion and a pre-tax profit of £597 million, up from £467 million in the previous semester. (more…)