‘Guitar Hero’ Back On Stage As Activision Revives Game Giant
Guitar Hero, the Activision game franchise that went from billion-dollar baby to bust faster than a VH-1 Behind The Music episode, relaunched today as Guitar Hero Live with a splashy, celeb-filled New York event.
Fall Out Boy frontman Pete Wentz, My Chemical Romance lead singer Gerard Way, Uma Thurman, High School Musical (Read
Tom Ham Joins Create Advertising Group In Games Industry Play
Tom Ham, a long-time figure in the videogame industry most recently overseeing show production for gamer-oriented online-video company Machinima, has joined Create Advertising Group in a new position. Ham will head business development in the game sector and the emerging business of virtual-reality programming.
"When it comes to mapping today's gaming industry and knowing what is happening with the best developers and within the best companies, there are few executives… Read
Michael Bay’s New 451 Media Group Secures China Financing Deal
Michael Bay’s new 451 Media Group has received a strategic investment from China's premier animation, toy, and entertainment group Alpha Animation and Culture. The financing will help Bay launch his new company, which will specialize in developing IP and turning premium content from Hollywood's top creative minds into mega-transmedia brands.
451 was co-founded by Transformers director Bay; John and Anthony Gentile, creators of such global toy and entertainment brands as Mi… Read
Sony Taps Jay Basu To Write ‘Metal Gear Solid’
EXCLUSIVE: In-demand Brit writer Jay Basu has closed a deal with Sony Pictures to write the feature adaptation of fanboy favorite video game Metal Gear Solid. The project is produced by Avi and Ari Arad and is being steered by production president Michael De Luca. Jordan Vogt-Roberts (The Kings Of Summer) is attached to direct.
Created by Hideo Kojima, the game was first launched on PlayStation in 1998 and follows the fortunes of Solid Snake, a soldier who infiltrates a… Read
Steven Spielberg To Direct Sci-Fi Cult Favorite ‘Ready Player One'; Back At Warner Bros
EXCLUSIVE: Steven Spielberg is set to direct Ready Player One, the highly anticipated project based on the popular sci-fi book by Ernest Cline that takes place in a virtual world. What a coup for Warner Bros, which will bring it to the screen along with Village Roadshow. This is expected to be Spielberg’s next movie after The BFG.
Ready Player One also marks the director’s return to Warner Bros after a 14-year absence. The last picture he directed there was A.I. Artificial… Read
UK Govt Unveils New Incentives For Media Biz In Pre-Election Budget
UK Chancellor of the Exchequer George Osborne today unveiled improved incentives for the film, TV and videogame business as he delivered his final budget before the country’s general election May 7. The government has increased the rate of film tax relief to 25% for all qualifying expenditure, and extended the high-end television tax relief by reducing the minimum UK spending requirement from 25% to 10%.
Osborne is also set to update the cultural test- a largely… Read
Trailer Maker Buddha Jones Beefs Up Videogame Unit With Scott Carson Hire
Scott Carson has been hired as new head of video game marketing for Buddha Jones, a Hollywood-based, entertainment-focused advertising and marketing agency.
Carson spent nine years at Ant Farm, rising to the position of VP and creative director with the video game unit. He has been hired to reboot Buddha Jones’ equivalent unit, created in 2010, according to the announcement by company co-owners John Long and Dan Asma.
At Ant Farm, Carson was involved in creating a variety… Read
‘Powers’ Trailer: Preview PlayStation’s Super-Themed First Original Scripted Series
Imagine you once could fly and do all the stuff that superheroes are supposed to do. Then imagine those abilities were taken away from you and now you're an LA cop investigating those who still have such talents and who seems to be killing them off. That's life for Christian Walker. And that is one of the major plotlines for PlayStation Network’s first original scripted series Powers, which sees its first three episodes debut at midnight tonight on the gaming platform… Read
Lionsgate Invests In Game Developer Telltale
Lionsgate isn’t giving a specific number but calls the investment in game developer and publisher Telltale Games “significant”. The move is part of the company’s continued diversification of its content business and recent entry into the game space. As part of its investment, Lionsgate CEO Jon Feltheimer will also join Telltale’s Board of Directors. Under the deal, the companies will partner on interactive media opportunities with a focus on original properties, looking… Read
Warner Bros. Leads $24M Investment Into Machinima Online Video Network
Warner Bros. Entertainment upped its investment in Machinima, leading a $24 million round of financing for the videogame-oriented digital-video network.
Other previous investors in Machinima, including Redpoint Ventures, MK Capital, Coffin Capital and Machinima Chairman Allen DeBevoise, also participated, said company CEO Chad Gutstein.
Machinima went through huge turnouver about a year ago, bringing in Gutstein and several other executives and laying off most of its… Read
‘Call Of Duty’ Storms China Market Under Activision-Tencent Deal
Call of Duty, the biggest-selling videogame franchise of the past few years, has debuted in an online, free-to-play version exclusive to China under a deal between publisher Activision and Chinese Internet giant Tencent Holdings Ltd.
As a free-to-play game, anyone with the right device can play Call of Duty Online, but typically in such games, must spend small amounts of money on in-app purchases or even “rentals” of game items such as weapons to be able to progress… Read
Sony’s PS4 Hits 18.5M Units Sold Despite PSN Headaches
Sony’s videogame console has sold more than 18.5 million units since its November, 2013 launch, Sony Computer Entertainment says. The sales number includes 4.1 million sold worldwide during the holiday season. It comes after the console’s online network was temporarily hobbled by a hacker group’s distributed denial-of-service attacks and their aftermath that began on Christmas Eve.
Despite those frustrations for gamers, the PS4 remains the market leader among the Big… Read