NBCU Ends Upfront Ad Sales Helped By Interest In Audience Targeting Data
Comcast’s NBCUniversal has wrapped up its upfront ad sales season — apparently with stronger than expected price increases, similar to its major media colleagues.
The company says that unit prices for each 1,000 viewers NBC broadcast network attracts increased by a high single digit percentage.
It also saw high single digit increases for its prime time line up — including late night and sports but not the Super Bowl, Olympics or World Cup. Evercore ISI analyst Vijay… Read
Fox Prepares To Wrap Upfront Ad Sales Ahead Of Expectations
Fox Networks Group appears to have joined the TV network pack as it wraps its upfront ad sales with slightly better than expected pricing helped by demand from packaged goods and pharmaceutical manufacturers as well as quick service restaurants.
Fox broadcasting’s primetime CPMs — the prices advertisers pay for each 1,000 viewers — were up between 6%-8% for the season that begins this fall, we’re told. Evercore ISI’s Vijay Jayant, for one, anticipated a 5% increase.
TV Upfront Market, After A Slow Start, Might Be Helped By Stable Economy
The adage about a rising tide lifting all boats seems to be especially relevant to the major television networks as they swing into the homestretch of this year’s upfront ad sales season.
Early indications suggest that ABC, CBS, the CW, Fox and NBC collectively will meet or beat analyst expectations to sign deals worth more than $10 billion — up from $9.8 billion last year — for the season that begins this fall.
Nothing’s certain. This year has been a tough sell; the… Read
CBS Prepares To Wrap Upfront Sales Ahead Of Expectations
CBS is headed to the upfront ad sales finish line, we hear, with high single digit per-viewer pricing gains for its prime time inventory — and surprising strength for its morning and late night programming.
The broad strokes information suggests that CBS beat analysts’ expectations. For example, Evercore ISI’s Vijay Jayant predicted that CBS’ prime time prices would rise 6%, contributing to a 2.8% lift total upfront sales to $3.1 billion. Nomura Instinet’s Anthony… Read
Tony Watch: Laurie Metcalf On ‘A Doll’s House, Part 2’, ‘Horace And Pete’ And The ‘Roseanne’ Reunion
For most actors, a 102-line monologue is a challenge. For Laurie Metcalf, who pronounces just such a pamphlet of words near the beginning of A Doll’s House, Part 2, it’s a piece of cake. Barely a burp. Laurie Metcalf has more memory than your laptop, your iPhone and all your crinkled analog photo albums combined. In Lucas Hnath’s Tony-nominated comedy, she plays Nora Helmer 15 years after the most famous departure in modern theater. At the end of Waiting for Godot… Read
TV Watchdog Group Calls On Fox To Resuscitate ‘Last Man Standing’ And Bury ‘The Mick’ In “Win-Win”
Parents TV Council says it is “recommending” Fox broadcast network cancel The Mick and replace it with Last Man Standing.
Nellie Andreeva wrote on May 16 that Fox seriously considered rescuing the series, which is produced by 20th Century Fox TV, after ABC gave it the hook. She reported that Fox tried to fit Season 7 of Last Man Standing on its schedule but couldn't find a way to do it, what with Fox having been out of the multi-cam comedy business or a while, and these… Read
Upfronts 2017: Networks Bet On Religious Themes For Next Season
After the November presidential election, the broadcast networks — some publicly, some privately — had vowed to better reflect the lives and values of people in the Heartland.
The two hottest themes this pilot season were military dramas — NBC’s The Brave (originally For God And Country), CBS’ SEAL Team, Fox’s Behind Enemy Lines and the CW’s Valor — and religious projects that tackle the Bible with the comedy By The Book (originally titled Living Biblically) and light… Read
Upfronts 2017: Network Ownership Rises, License Fees Slide In Tough Negotiations
For years, broadcast networks’ ratings have trended down while costs have been going up. For a long time, profit margins were so big that it didn’t matter that much. Not anymore. A trend that started a couple of years ago came to the forefront this year, with the networks coming down hard on outside studios for more content ownership and lower license fees, turning negotiations on new and returning series into a battle.
The Goldbergs, ABC's second-highest-rated comedy… Read
2017-18 Primetime TV Grid: It’s ‘This Is Us’ Vs. ‘Scandal’, Marvel & DC Vs. Everyone, Comedy Sigalert Tuesday
Now that all the pieces are in place for the 2017-18 primetime broadcast TV season, it is clear that there are two traits that define the fall schedule for the Big 4 and the CW: stability and the fact that everyone is doubling down – with some butting heads. Besides the proliferation of comic book adaptations across multiple networks, the obvious two-fer is CBS, with Season 11 of blockbuster The Big Bang Theory unapologetically providing the launch pad to prequel Young She… Read
‘Dynasty’ Trailer: First Look At The CW Reboot
The CW has released the first trailer for Dynasty, its anticipated reboot of the iconic 1980s primetime soap.
Co-written by Josh Schwartz & Stephanie Savage and Sallie Patrick, the new Dynasty follows two of America's wealthiest families, the Carringtons and the Colbys, as they feud for control over their fortune and their children. The series will be told primarily through the perspectives of two women at odds: Fallon Carrington, daughter of billionaire Blake Carrington… Read
‘Black Lightning’ Trailer: First Look At The CW’s DC Comics Drama
“Black Lightning was a savior who kept our streets and our schools safe. He was hope personified, but he was also Jefferson Pierce, my father.”
We’re getting the first look at Black Lightning, The CW’s DC drama from producer Greg Berlanti, Salim Akil and Mara Brock Akil.
Based on the DC character created by Tony Isabella with Trevor Von Eeden, Black Lightning centers on Jefferson Pierce (Cress Williams). He made his choice: He hung up the suit and his secret identity… Read
‘Supernatural’: ‘Scooby-Doo’ Animated Episode Set For Next Season On The CW
Scooby-Doo is coming to Supernatural. The veteran CW fantasy drama will do a Scooby-focused animated episode in its upcoming Season 13, the network said today during its upfront presentation in New York City.
Characters from the animated cartoon franchise –Fred, Daphne, Velma, Shaggy and their talking brown Great Dane Scooby-Doo — solve mysteries involving supposedly supernatural creatures through a series of antics and missteps. Sounds like a good fit for the series. Supe… Read