The CW Wraps Upfront Sales With Double-Digit Volume Increase
Hours after sister network CBS closed the books on its upfront sales, the CW has followed suit.
Coming off a smaller base, the CW posted bigger percentage increases than CBS, with both the total haul and CPMs said to be up low double digits from last year. With volume increase believed to be in the 12%-14% range, the CW pre-sold about 80% of its ad inventory, on par with last year, for as much as $500 million, sources said. I hear the growth was driven both by linear and… Read
CBS Wraps Upfront Ad Sales With Total Up 5%
CBS appears to be the first major broadcaster that’s nearly ready to close the books on its upfront ad sales, and the numbers continue to indicate that this is a strong year.
With just a few deals left to complete, total sales are likely to wind up at close to $2.5 billion, about 5% higher than last year, we’re told. This reverses three consecutive years of declines in total sales in the upfront market.
The CPM unit prices to reach each 1,000 viewers are up by low double… Read
‘This Is Us’ Phenomenon: Record-Breaking Trailer Tops 50 Million Views On Facebook
4TH UPDATE, MAY 26: The trailer for the upcoming NBC series This Is Us has hit another milestone, crossing the 50 million views mark on Facebook, and doing it in just 11 days. Factoring in additional views on YouTube, Moviefone's Facebook post and elsewhere, the trailer for the new series has been watched almost 70 million times. The total does not include plays on nbc.com. Taking that into account, the trailer’s viewership is estimated to be between 70 million and 80… Read
Upfronts 2016: The Overachievers
As we close the book on another broadcast development season, here is Deadline's annual honor roll of those who excelled at the 2016 upfronts. Also included is a list of pods and independent production companies with multiple series on broadcast and cable:
The Uber Producers: Almost four decades after Aaron Spelling ruled ABC’s primetime with seven hours of drama programming a week, Greg Berlanti, Shonda Rhimes and Dick Wolf are enjoying a similar dominant presence, each… Read
Upfronts 2016: From ‘Hamilton’ To IP Overload – The Week’s Top Trends
The broadcast networks’ (and some interlopers’) Upfront Week’s dog-and-pony shows are over – one talking dog but, so far as we know, no pony-starring vehicles later. Here’s a look at some of the top trends we noticed across the annual orgy of show-pitching, from which broadcast nets are expected to emerge with $8B-10B in upfront sales:
In much the same way Thackeray is set to have jumped out of bed in the middle of the night and run around screaming… Read
Network Ownership & In-Season Stacking Rights Rule 2016 Upfronts: In-Depth Look
On the heels of the “vertically integrated” upfronts last year, where the networks went heavily for owned series, program ownership further strengthened its grip on pickup decisions at the 2016 upfronts. It shared center stage with the issue of in-season stacking rights, which too has become increasingly important to the broadcast networks.
CBS owns or co-owns all 10 of its new scripted series for next season. ABC owns or co-owns 9 out of 10 new series. Fox fully owns 9… Read
Fall TV Face-Offs: ‘Lethal Weapon’ Vs. ‘Blindspot’, Creepy Fridays & Another Rookie Tuesday
The bluster and bravado of the upfronts are over for the Big 4 and the CW, and as usual everyone got in a few jabs at the competition this week in New York City. Now the programming pieces are all on the board, and the real game is set to begin.
Of course, with all the planning, scheming and positioning required of the networks’ fall primetime schedule there will be more than a few carcasses on the ratings funeral pyre by the end of the year. But in many ways everybody… Read
The CW Upfront Presentation 2016 Live Blog
With NBCUniversal’s cable upfront presentation folded into NBC’s upfront, the CW is the last television network to present its new schedule to advertisers this week. The CW’s lineup already has attracted special attention with the buzzy recent recruitment of Supergirl from sister network CBS. It is staying in its Monday 8 PM slot to create a four-night pattern of DC anchors in the hour. The CW’s (brand) new series include Riverdale, based on the Archie comics charters… Read
The CW Fall 2016 Schedule: ‘Supergirl’ Stays On Monday, ‘The Originals’ Benched
Supergirl is staying put Mondays at 8 PM on its new network, paired with Jane the Virgin for a night of independent young women and female empowerment. Here is the CW schedule, followed by brief analysis and descriptions of the network's new series:
The CW FALL 2016-17 SCHEDULE
(New programs in UPPER CASE)
8-9 PM — Supergirl
9-10 PM — Jane The Virgin
8-9 PM — The Flash
9-10 PM — NO TOMORROW
8-9 PM — Arrow
9-10 PM — FREQUENCY
8-9 PM… Read
CBS Tells Ad Buyers That It’s “Essential” As Dollars Return To Broadcast
Once again, CBS broke from the TV network pack in upfront week by focusing on its success in broadcast TV — with little mention of new data or ad sales products.
“It’s been a long week with a lot of jargon,” CBS Network Sales President Jo Anne Ross told the audience at Carnegie Hall. “So out of respect for your intellect and your time, we’re only going to give you one acronym: CBS. The C stands for ‘cut,’ and the BS is what you’ve already heard enough of this week.”
CBS Upfront Presentation 2016 Live Blog
CBS played Carnegie Hall at the Upfronts again. Unlike the other network’s upfronts, CBS had James Corden doing Hamilton, not to be confused with ESPN’s Upfront Hamilton, NBC’s Upfront Hamilton, or ABC’s Upfront Hamilton performance for media buyers. CBS’s presentation also had comedies. Lots of comedies. Lots of guys too: Kevin James. Matt LeBlanc. Joel McHale, Dermot Mulroney, Michael Weatherly, Bill Paxton.
Here’s how it played… Read
CBS Challenged On Lack Of Diversity In Its Fall Schedule
Unveiling its new primetime plans this morning at its traditional Upfront day press breakfast, CBS took some heat for lack of diversity. First, one reporter noted almost all the new shows star men: Kevin James in sitcom Kevin Can Wait, Matt LcBlanc in sitcom Man with a Plan, Joel McHale in sitcom The Great Indoors, Michael Weatherly migrated from NCIS to drama Bull, Lucas Till playing Angus “Mac” MacGyver in the remake of MacGyver, Augustus Prew as a young Silicon Valley… Read