Imax Unveils VR Strategy Helped By New Alliance With Sweden’s Starbreeze AB
Imax’s partnership yesterday with Google to develop a high-res virtual reality camera was just the first shoe to drop in the large screen exhibition company’s VR strategy.
Today we hear the second one: a joint venture with Sweeden’s Starbreeze AB, a VR content and hardware company, that’s part of a broad initiative that Imax says will “create a highly differentiated, destination-based VR experience that will draw audiences out of their homes.”
They plan to offer… Read
Yahoo Bids Coming In Lower Than Expected Ahead Of New Round: Report
Yahoo’s stock price is down more than 3% in pre-market trading following a Wall Street Journal report that bidders for the troubled internet company’s core operations are offering about $3 billion — lower than the analysts’ estimates for as much as $8 billion.
That raises a possibility Yahoo CEO Marissa Mayer will ditch the sale effort and continue her effort to try to revive the declining internet power.
CNBC’s David Faber questioned the Journal‘s report, saying that the… Read
Imax & Google Developing Virtual Reality Camera
Goolge and Imax are teaming to develop a high-res virtual reality camera for use in 3D, 360-degree content. Plans for the cinema-grade Imax VR camera — which will be built to utilize the Jump platform — were revealed today at Google I/O, the online giant’s annual developer conference.
The companies also said Imax will provide Google with exclusive access to pre-existing Imax documentary content for conversion and use with Google's VR technology.
"Today's partnership with… Read
Charter CEO Plans “Seamless” TV Experience With Streaming Video
Hulu’s plan to create a skinny bundle collection of channels may have looked like a potential declaration of war on cable and satellite companies. But Charter CEO Tom Rutledge — who now controls Time Warner Cable’s former systems — says he’s unfazed.
Indeed, he’d like to make it easy for subscribers to add Hulu as well as Netflix and Amazon Prime — which other operators fear may encourage cord cutting.
Charter is “pursuing” efforts to integrate streaming services… Read
The Firm-Produced Music Pic In Works At New PepsiCo Content Studio
PepsiCo’s Creators League, the brand’s in-house content development division, has opened a new New York City studio and with it unveiled collaborations including a film with Hollywood management and production company The Firm and rapper Tip "T.I." Harris, as well as AOL's Partner Studios.
As part of the content push, The Firm’s film president Robbie Brenner (Dallas Buyers Club) and Harris are teaming on an urban coming-of-age music movie that will star Harris, who will… Read
Time Inc. Plans Mobile Video Initiative Focusing On Digital Celebrities
Time Inc. appears to be ready to give digital celebrities the same kind of attention that Fortune gives to CEOs, Sports Illustrated gives to athletes, and Entertainment Weekly gives to traditional media stars.
The company unveiled today plans to create a video destination called Instant that it describes as “100% native and branded advertising-driven” with “ad product a seamless part of the editorial offering.”
The editorial material will focus on “news, features and… Read
Warren Buffett Switches On Apple With $1B+ Investment
Warren Buffett seems to have overcome his famous reluctance to invest in digital technology. His Berkshire Hathaway disclosed this morning in an SEC filing that at the end of Q1 it owned 9.81 million shares of Apple, valued at more than $1 billion.
Apple shares opened up 1.7% after the news.
The disclosure follows the revelation during the weekend that Buffett is backing Quicken Loans founder Dan Gilbert in a bid for Yahoo.
These developments suggest the legendary… Read
Telemundo Targets Millennials With Digital Alliances And Films – Newfronts
UPDATE 10:15 AM with more information and photos from the presentation.
EARLIER: NBCUniversal’s Spanish-language broadcaster Telemundo hopes to broaden its reach with plans unveiled today to forge digital alliances with Mashable, Vox, Tastemade and Buzzfeed and to create two “multiplatform feature films” for 2017.
The digital connections will "introduce original opportunities for our [advertiser] clients to connect with the demographic that is driving the U.S. consumer… Read
NFL Renews Alliance With YouTube As It Expands Video Offerings
A month after the NFL sold Thursday Night Football streaming rights to Twitter, the league has agreed to expand the content on its YouTube channel — part of a multi-year renewal announced today.
In addition to its current game previews, in-game highlights, post-game recaps and other content, the NFL will provide three of what it calls “the most exciting games” ever for each of its 32 clubs. They will be up before the 2016 season begins.
The league will also make it… Read
Netflix’s Ted Sarandos Debunks Cannes Freeze But Questions Viability Of Arcane Screen Schemes So Beloved On Croisette
EXCLUSIVE: Even though Netflix chief content officer Ted Sarandos isn't coming to the Cannes Film Festival this year, his disruptive approach to the movie business makes him as relevant as last year, when he delivered a speech to the industry. Sarandos has never been shy about pointing out the failings of old-guard ways of independent film distribution that might make for a frosty reaction from the most tradition-bound festival there is, but he took umbrage to a piece in T… Read
Dwayne Johnson-Backed YouTube Channel Highlights Studio71 Expansion – Newfronts
Dwayne Johnson and Dany Garcia’s Seven Bucks Productions shingle is teaming with Studio71 to launch a YouTube channel, Seven Bucks Digital Studio. The news came out of the Newfronts presentation today for Studio71, the growing digital entertainment company and multichannel network of the ProSiebenSat.1 Group.
A summer debut is planned for Seven Bucks Digital, which will serve as Johnson’s latest social media imprint — he already has more than 100 million followers across… Read
Amazon Taking On YouTube With User-Generated Hub
Amazon is getting into the user-generated content game, unveiling today Amazon Video Direct, an addition to its Prime Video offering. The self-service program will allow people to make their video content available to Amazon customers alongside the tens of thousands of movies and TV episodes the company offers for streaming, rent or purchase.
Creators can elect to offer videos to Amazon Prime members for free with ads. They also can charge viewers by providing the content… Read