CBS’ March Madness Prevails In Thursday Primetime; ABC’s TGIT Tops Non-Sports Fare
CBS’ coverage of the NCAA Men’s Basketball Tournament regional semifinals delivered a significant week-to-week ratings bump, dominating Thursday’s primetime as expected.
Early nationals indicate a 2.0 demo rating and 6.62 million total viewers, but those stats will change significantly because they are not time zone-adjusted. In metered-market results, CBS' primetime clocked a 4.5 household rating, which is up 2% from last year's 4.4 on the comparable Thursday.
ABC's TGIT… Read
NFL Making Changes To Speed Up Games, Including Fewer Commercial Breaks
After a season of lower ratings and new controversies, the NFL is making some changes in an effort to speed up the pace of games and address fans’ concerns. Among the things being considered are reducing the number of commercial breaks during broadcasts and tweaking play reviews and in-game timing.
Commissioner Roger Goodell wrote in an email addressed to NFL fans that the league is working with its broadcasting partners to reduce the time and frequency of commercial… Read
NCAA Tournament Ratings At 24-Year High Through First Weekend
A spate of upsets especially in the weekend games helped the NCAA Tournament grow its ratings to the highest viewership it has seen in more than two decades through Sunday. Yesterday, which featured upset losses by a pair of No. 2 seeds in Duke and Louisville, drew 11.9 million viewers, up 34% compared with last year and the most-watched first Sunday since 1993.
Overall, the tournament, aired across CBS, TBS, TNT and truTV, has averaged 9.325 million viewers, up 10% from… Read
CBS Wins Friday Demo Ratings Race With NCAA Basketball, ABC Tops Viewership, ‘The Originals’ OK In Return
CBS drew a younger but smaller crowd with its NCAA Tournament coverage than it does with its regular Friday drama lineup. The network won the night in adults 18-49 with a 1.5 rating for its college basketball telecast, up 36% from last week, when it aired drama originals, and it was No. 1 for the night in that metric by a wide margin. But its total viewership shrunk 45% to 4.9 million for a rare No. 2 finish on the night behind ABC (5.5 million).
ABC benefited from the… Read
IMG Launches eSports Training Platform: Boomeo
IMG will deepen its involvement with the fast-growing eSports business with the launch today of a web platform, called Boomeo, that features gaming content and tutorials.
The effort begins with instructional material for Counter-Strike Global Offensive. The agency partnered with five pro eSports organizations (Cloud9, compLexity, Counter Logic Gaming, G2 Esports and SK Gaming) as well as popular players and influencers (Spencer 'Hiko' Martin, Eric 'Adren' Hoag, and Duncan… Read
ESPN Scores With ACC & Pac-12 Basketball Tourneys
With March Madness officially tipping off tomorrow, ESPN has released ratings for some conference tournament men’s basketball games it aired late last week. (The numbers were delayed because of the power outage that hit Nielsen on Sunday morning.)
The Worldwide Leader said its coverage of Duke’s win Notre Dame in the ACC Championship Game on March 11 drew nearly 3.7 million viewers over TV and streaming — the most-watched ACC tourney game since 1998. Duke’s dispatching of… Read
Dodgers: Spectrum SportsNet LA To Simulcast 10 Games On KTLA
“Put me in, Coach — I’m ready to play.” Los Angeles Dodgers fans who have been grumbling for years about not being able to watch games that are exclusive to Spectrum’s (formerly Time Warner Cable) SportsNet LA cable channel can claim a little victory today: Spectrum Networks will simulcast 10 regular-season games in 2017 on the CW-affiliated KTLA-TV.
The freebies start with Game 3 of the 2017 season against the San Diego Padres at Dodger Stadium. Eight of the planned… Read
A-Rod Goes To The Show As Baseball Analyst For Fox Sports
Former New York Yankees slugger Alex Rodriguez — one of baseball’s greatest players — is going to the show, but not in the way minor league players use the term when they make the big leagues.
The 14-time All-Star and three-time American League Most Valuable Player just signed a multi-year deal to be a full-time analyst for Fox Sports. Among other things, he will break down the game for some Fox MLB Saturday games, serve as a feature reporter for Fox’s pre-game shows, and… Read
‘Disgraced’ Trailer: Showtime Docu On Baylor Basketball Star’s Killing & Its Aftermath
As we head into conference tournament week ahead of the NCAA’s March Madness, Showtime is offering the first look at its feature-length documentary Disgraced. The film follows the 2003 case of the death of Baylor University basketball star Patrick Dennehy at the hands of his friend and teammate Carlton Dotson and the ensuing accusations aimed at the university and its head coach Dave Bliss. One interviewee says, “This was the ultimate lights-are-off, doors-closed… Read
BT Sport Wins Exclusive UK Broadcast Rights To UEFA Champions League For $1.4B
In a competitive situation, British telco giant BT has beaten out Sky for exclusive UK broadcast rights to the UEFA Champions League and UEFA Europa League in a £1.2B ($1.4B) deal. The mammoth win for BT will see the soccer matches air on its pay-TV sports service BT Sport until the end of the 2020/21 season. In the deal, BT will also take the highlights package, meaning the Euro soccer knockout competition will no longer be shown on terrestrial television, meaning ITV… Read
‘Game Of Thrones’ Teams With Major League Baseball For Cross Promotions
Here’s a novel double-play combo: This summer at least 19 Major League Baseball teams will participate in a cross-promotional partnership with HBO to draw attention to its hit Game Of Thrones.
HBO has not set a firm date to begin Season 7, but has said that it will take place this summer.
Specific promotional offerings have yet to be determined — and will vary by team. But they’ll include development of collectible and co-branded merchandise, ticket packages, giveaways… Read
Disney, Fox, NBCUniversal & Warner Bros. Formally On L.A. Olympics Bandwagon
As most of this year’s Oscars displayed, there are few things that Hollywood loves more than a big show. Now Disney, Fox, NBCUniversal and Warner Bros. are officially on board with what could be one of the biggest spectacles of the next decade: the 2024 Olympics in Los Angeles.
With Disney boss Bob lger having joined the board as Vice-Chair of the Casey Wasserman-led effort for the City of Angels’ third Olympic Games back in June, the presence of the House of Mouse is no… Read