Olympics Ratings Remain Low On Night Of Nathan Chen’s Historic Quad Display
A week into the PyeongChang Olympics and Team USA currently has nine medals, and for a moment it looked like Nathan Chen was poised to add to that collection last night in men's figure skating.
Coming off an initially weaker than expected performance, the Salt Lake City native put some history on the ice at the XXIII Winter Games in NBC's primetime as he pulled off a record five clean quadruple jumps and one more with a touch. In the end though, like the efforts of… Read
Olympics Sticks Near 2018 Viewership Low As 19.3M Watch On NBC + More – UPDATE
UPDATED, 2:02 PM: Heading into tonight's primetime coverage with Lindsey Vonn's XXIII Winter Games debut and men's figure skating, NBC could sure use a win – at least when it comes to viewership.
With 19.3 million watching on NBC, NBC Sports Network and streaming in total audience delivery, last night's Olympics barely was basically even with Valentine's Day’s all-time low for the 2018 games so far. Cutting into any minor celebration the Comcast-owned net might get out of… Read
‘Cloverfield Paradox’ Draws 5M Viewers In First 7 Days; ‘Altered Carbon’ Pulls In 2.5M: Nielsen
The Cloverfield Paradox, which Netflix acquired from Paramount and then sneak-released it after the Super Bowl on February 4, drew an average of 2.8 million viewers per minute in its first three days.
That audience was less than one-third of the 11 million viewers collected in the first three days by Will Smith sci-fi title Bright, according to Nielsen’s SVOD Ratings report, which measures only U.S. viewing. There is also an important qualifier that should be added to… Read
Olympics Viewership Hits 2018 Low As First Wednesday Sees 19.2M Watching Overall – Update
UPDATED, 2:13 PM: As with all things in sports, it always about the final numbers. For the first Wednesday of the XXIII Winter Games on NBC, those numbers are stumbling.
On a full offering of primetime coverage of some stunning skating and skiing — including Mikaela Shiffrin's delayed debut and eventual gold-medal win in the Giant Slalom — the total audience delivery for last night was 19.2 million.
Like the metered market results this morning, that usually much touted… Read
Shaun White’s Gold Lands NBC’s Highest PyeongChang Olympics Ratings Peak To Date – Update
UPDATED, 2:40 PM: The first Tuesday of the XXIII Winter Olympics delivered what NBC is calling the “most dominant Winter Games Tuesday night ever.” NBC and NBC Sports Network posted a Total Audience Delivery average of 22.6 million viewers with coverage of the Pyeongchang Games, according to Live+Same Day national stats and digital data from Adobe Analytics. Nielsen "out of home" viewership will be available later this week.
Last night's NBC/NBCSN average of 22.3… Read
Olympics Snares 22.3M Total Viewers On 1st Monday; NBC-Only Dips From Sochi Again – UPDATE
UPDATED, 2:38 PM: The first Monday of the XXIII Winter Olympics have turned out to be a chilly case of the more things change, the more they stay the same – at least when it comes to viewership.
With a total audience delivery average of 22.3 million for last night's primetime coverage from PyeongChang, the Chloe Kim gold medal winning opening Monday of the 2018 Games is almost the same as the February 10, 2014 first Monday of the Sochi games for NBC.
Now, that's the… Read
NBC Olympics Viewing Off 6% From 2014 In Primetime, But Execs Insist Overall Consumption Is On Record Pace
Winter Olympics viewing has dipped 6% in primetime through the first five days in PyeongChang compared with 2014 in Sochi, but NBC executives say ad guarantees are being met and overall consumption is on a record pace.
Mark Lazarus, chairman of NBC Broadcasting and Sports, was joined by Joe Brown, NBC Sports Group SVP Research, for a conference call with the press to discuss the performance of the Games so far. While primetime has dropped, Lazarus and Brown painted an… Read
Olympics’ 1st Sunday Gets 25.7M Viewers; Down From NBC-Only Sochi 2014 – UPDATE
UPDATE, 2:39 PM: NBC are throwing a lot of numbers out there but the bottom line is the first Sunday of the XXIII Winter Olympics did not top the viewership of either Sochi 2014 or Vancouver 2010.
If you take everything that the Comcast-owned net had from NBC, NBC Sports Network and streaming, last night's skating and snowboarding dominated primetime pulled in a total audience delivery of 26.0 million viewers. That a dip of over 1% from the first Sunday of the XXII… Read
NBC Takes Total Viewers Lead For 2017-18 Season With Super Bowl & Olympics
This is the first time ever that NBC has carried both the Super Bowl and the Winter Olympics during the same broadcast season. And, with a boost from Super Bowl LII and the first few days of PyeongChang coverage (through Feb. 11), NBC has overtaken longtime broadcast leader in total viewers, CBS, with an average of 9.57 million vs. 9.39 million. NBC currently also is No. 1 in adults 18-49 for the 2017-18 broadcast season.
This marks the first time NBC has ranked No. 1 in… Read
Mikaela Shiffrin’s Debut Delay Blows NBC Olympics Schedule Slightly Off Course
No disrespect to the amazing Adam Rippon or Mirai Nagasu, but Team USA's star power was windswept a bit tonight for NBC's prime-time, as extreme weather hit the pause button on skier Mikaela Shiffrin's debut at the XXIII Winter Olympics.
Highly promoted for the expected-to-be-well-watched first Sunday of the PyeongChang games, Shiffrin's women's giant slalom was pulled from the schedule just three hours before it was set to start by Olympics officials due to dangerously… Read
Olympics Day 1 Viewership Down Double Digits From 2014 With 24.1M For NBC – Update
(UPDATED with final numbers) The lighting of the cauldron at the Opening Ceremony is behind us and now the real competition heats ups in PyeongChang but right now NBC is aiming for a rating silver and a viewership bronze.
Garnering a 13.8 in metered market results for Saturday's primetime coverage of the official Day 1 of the XXIII Winter Olympics, the network was down just over 9% from the first day of Sochi just over four years ago. That February 8, 2014 night of… Read
Olympics Opening Ceremony Snags 27.8M Viewers; Slides From Sochi 2014 – Update
UPDATED 2:10 PM: The actual white tiger and K-Pop filled Opening Ceremony of the XXIII Winter Olympics occurred early on Friday morning in PyeongChang and was widely streamed and disseminated by the time NBC put on its primetime show last night.
A tape-delayed opener to the Games in South Korea that brought in 27.8 million viewers on the network AKA a chilly 12% drop from the official start of the last Winter Olympics just over four years ago in Sochi.
With geopolitical… Read