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KCET Cinema Seriesby The Deadline Team

Latest Marketing News


Kevin Campbell Moves From Amblin To Become Co-President, Worldwide Theatrical Marketing Of 20th Century Fox

EXCLUSIVE: Kevin Campbell, a well-known and respected marketing executive in the industry, has been named Co-President of Worldwide Theatrical Marketing at 20th Century Fox. The move to the studio is a homecoming for the executive.  He comes to Fox after serving as head of marketing at Amblin Partners but previously held executive marketing roles at the studio from 2005 to 2008, rising to EVP marketing before he left. Campbell will start in his new gig before the end of… Read


Legendary Entertainment Selling Majority Stake In Its Applied Analytics Unit

Legendary Entertainment is exploring the sale of a majority stake in its Applied Analytics division, a data-driven arm of the company whose research has driven greenlight, casting and marketing decisions around the company’s film and TV slate. The company founded by Thomas Tull and sold to China’s Dalian Wanda Group in 2016 has hired investment bank AGC Partners to help facilitate the sale of about 70% of the unit, which is led by Matthew Marolda. In addition to crunching… Read


Global Road Taps Former STX Marketing Boss Jack Pan As President Of Worldwide Theatrical Marketing

Global Road Entertainment

Former STX marketing guru Jack Pan has been named President of Worldwide Theatrical Marketing at Global Road Entertainment. This news comes in the wake of the departure of Open Road marketing boss Loren Schwartz as well as CEO Tom Ortenberg. Schwartz had been in his post since April. In his new role, Pan will oversee and implement marketing strategies for all theatrical film titles distributed by Global Road across all windows in the U.S. and in China, as well as guiding… Read


Jim Gianopulos Statement To Paramount Employees: Interim Team In Place After Megan Colligan Exit

Paramount Pictures chairman and CEO Jim Gianopulos just sent a note out to his staff stating that the studio has put together an interim team of executives to step into the duties left vacant by the departure of worldwide president of marketing and distribution Megan Colligan. They will be Rebecca Mall, Peter Giannascoli and Kyle Davies. Colligan exited today and is claiming gender bias and discrimination on her way out in what was anything but an amicable departure. Here… Read


Megan Colligan Claims Gender Bias And Discrimination As She Exits Paramount’s Executive Ranks

Megan Colligan Paramount

EXCLUSIVE UPDATE, 10:58 AM: Megan Colligan, Paramount Pictures worldwide president of marketing and distribution, is stepping down from her post, and the exit was anything but amicable. Colligan had been with the studio since 2006 and rose up the ranks during the past regime of Brad Grey and Rob Moore to her current job. A new regime with Jim Gianopulos came in this past summer, and he has been amassing his own team. We heard that she just sent a note to her staff this… Read


‘Game Of Thrones’ Sophie Turner To Star In, Produce With Lotus ‘Girl Who Fell From The Sky’ – AFM

Sophie Turner

EXCLUSIVE: Lotus Entertainment and Stan & Deliver Films have set Game of Thrones star Sophie Turner for Girl Who Fell From the Sky. Turner will star in the film and produce it, and the intention is for it to be her next feature vehicle. Stan Brooks (Perfect Sisters) will direct the film, and has adapted the script from the book by Juliane Koepcke & Beate Rygiert. The film package will be sold at AFM. Turner will play Koepcke, a high school senior and the sole survivor of… Read


LeeAnne Stables Exiting Paramount As President Of Worldwide Marketing Partnerships & Licensing

EXCLUSIVE: After 12 years at Paramount Pictures, industry veteran LeeAnne Stables is leaving her post as President of Worldwide Marketing Partnerships and Licensing. The well-known and well-liked executive, who helped build both the studio’s licensing efforts for the animation division and merchandising profile in China, will leave at year’s end. She just sent a email out to staff: Dear Team, It's been 12 amazing years at Paramount working with the top film directors… Read


NYC Film Czar Julie Menin Follows Up A Grammy Awards Coup With A Timely Focus On Women In The Biz

It took 16 months of arm-twisting, glad-handing, elbow-jabbing, butt-bussing bicoastal diplomacy and numbers-crunching, but January’s 60th annual Grammy Awards will be broadcast by CBS from Madison Square Garden. The ceremony hasn’t originated in New York City since 2003, so the announcement proved to be a very high-profile, thumbs-up event for both Mayor Bill de Blasio and a city agency head more accustomed to complaints than congratulations. The optics were terrific for… Read


Orion Pictures Names Kevin Shelby To Marketing/Distribution Ranks

Orion Pictures has hired Kevin Shelby as Senior VP, Marketing and Distribution to oversee the day-to-day management of the division’s operations. This comes after Kevin Wilson was hired as Executive VP, Distribution earlier this month. Both report to John Hegeman, President, Orion Pictures. Shelby most recently served as Senior VP, Marketing at BH Tilt where he oversaw the planning, development and execution of marketing, distribution and advertising for such theatrical… Read


Oxygen Promotes Samantha Bloom & Nancy Mazzei To SVP Posts

Oxygen has handed SVP stripes to a pair of its executives. The NBCUniversal-owned cable net has promoted Samantha Bloom to SVP Consumer Marketing & Promotion Strategy and Nancy Mazzei to SVP Creative & Brand Strategy. The news went out in an internal memo from Ellen Stone, EVP Marketing at Bravo and Oxygen Media. Since re-joining Oxygen in 2014, Bloom has played a key role in rebranding Oxygen first as a multicultural, female millennial network and now as a full-time… Read


‘Vikings’: History Releases Teasers & Key Art From Upcoming Fifth Season

EXCLUSIVE: Ahead of its season 5 debut next month, History has unveiled key art and four new teaser trailers to the period series Vikings, from creator and sole writer Michael Hirst. The image of core characters — Bjorn (Alexander Ludwig), Ivar the Boneless (Alex Høgh Andersen), King Harald Finehair (Peter Franzén), Lagertha (Katheryn Winnick) and Ubbe (Jordan Patrick Smith) –  along with the words, “Who Will Rise,” hint at an impending battle to determine who will rule… Read


The New Yorker And Qualcomm Team For Short Films Based On Magazine’s Covers

The New Yorker‘s iconic covers are getting the cinematic treatment thanks to a new partnership between Qualcomm and the Condé Nast magazine. Three short films, all on the subject of smartphones and wireless connectivity in culture and society, will debut today as the New Yorker Festival gets under way. The shorts will be posted on YouTube and promoted on the magazine’s website and social channels in coming weeks. (See below for full video.) Each film is based on a… Read