Latest Marketing News


Awards Consultant Lisa Taback On The Evolving Art Of Oscar Strategy – Deadline Disruptors

Lisa Taback

"The formulas don't work," says awards consultant Lisa Taback, reflecting on the two most recent Academy Award Best Picture winners, Spotlight and Moonlight, which felt like long-shots for the Oscar stage when they first started their journeys. There are no easy paths to awards glory, she insists. "It really comes down to the individual film and filmmaker. The fun part is to venture in and figure out what the narrative is going to be, and to stick with that even as the… Read


Freeform Hires Tricia Melton As SVP Marketing

Veteran marketer Tricia Melton has joined Freeform as SVP Marketing. She will lead the creative marketing vision for the network and spearhead the strategic execution of marketing activities across linear and digital platforms. Melton also will oversee on- and off-air marketing in addition to integrated marketing, audience development, franchise and brand management and promotional partnerships. She replaces Nigel Cox-Hagen, former SVP Marketing, Creative and Branding, who… Read

Box Office

Universal Brands New Monster Movies As ‘Dark Universe’; Bill Condon’s ‘Bride Of Frankenstein’ Up Next In 2019 – Video

Universal Pictures’ relaunch of its classic monster movie characters, starting with the Tom Cruise feature The Mummy on June 9, will be known as the Dark Universe franchise. In addition, the studio confirmed today what Deadline exclusively reported last month: Beauty and the Beast‘s Bill Condon is locked in to direct Bride of Frankensteinwhich will be the next Dark Universe title following The Mummy, set for release on February 14, 2019 — a day that Uni already had… Read


‘Friends From College’: Netflix Sets Premiere Date For Comedy Starring Keegan-Michael Key, Cobie Smulders & Fred Savage – Update

UPDATE, 9:40 AM:  Netflix has slotted Friday, July 14 for the premiere of its anticipated new comedy series Friends From College and dropped the first teaser. You can watch it above. PREVIOUS, May 8: Netflix has released the first images of Friends From College, its comedy series from Neighbors franchisee Nick Stoller that stars Keegan-Michael Key, Cobie Smulders, Fred Savage, Annie Parisse, Nat Faxon and Jae Suh Park. Check them out below. The eight-episode series… Read


How Megan Ellison Turned Annapurna Into A Powerful Mini-Major — Deadline Disruptors

In only a few short years, Megan Ellison—who started up Annapurna in 2011—has taken a small, vibrant, indie production company and methodically turned it into an impressive mini-major. Those in town are comparing Annapurna to the heyday of Harvey and Bob Weinstein's Miramax, which dominated the '90s, but a more appropriate analogy might be Orion Pictures, the prestige indie outfit of the '80s. Ellison is financing, acquiring and producing high-quality fare with… Read


Amazon Film Chief Jason Ropell Leads The Charge To Broaden The Studio’s Global Imprint — Deadline Disruptors

It's been a good year for Amazon Studios. The company has proved its worth as a major player in the independent film market thanks to the critical and box office success of Manchester by the Sea, which it picked up in Sundance last year for $10 million before steering it to Oscar success in the Best Actor and Screenplay categories. Amazon also nabbed a third statuette with Asghar Farhadi's The Salesman, which went home with the Oscar for Best Foreign Language Film, in the… Read


‘Megan Leavey’ Will Screen Across Country Free For U.S. Military

Members of active and retired military personnel will be able to see the movie Megan Leavey for free across the country at certain Regal Cinemas as Bleecker Street & LD Entertainment, AT&T THANKS, Regal Cinemas and are hosting 190 screenings for them. The true story of Megan Leavey, a woman in the Marine Corp who bonds with her K9 German Shepard over 100 missions on IED assignments and then fights to keep him with her, stars Kata Mara. The movies will be… Read


Former News Corp., Fox Exec Steve Ross Now At Hearst Magazines

Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst's portfolio. That portfolio contains Cosmopo… Read


‘The Gifted’ Trailer Tops 31M Views, Fox Says

The new trailer for Fox’s upcoming Marvel drama series The Gifted has been viewed more than 31 million times since its official debut Monday morning, the network said today. The clip, which actually was released late Sunday, has more than 11 million YouTube views, with the remainder not specified. The series from writer Matt Nix and X-Men director Bryan Singer focuses on a suburban couple (Stephen Moyer, Amy Acker) whose ordinary lives are rocked by the sudden discovery… Read


T.J. Miller Invades Cannes In ‘Emoji Movie’ Stunt To Launch Trailer

Sony Pictures got a leg up on marketing at the Cannes Film Festival today, launching its trailer for The Emoji Movie and launching TJ Miller literally into the air. In the spirit of Sacha Baron Cohen’s “man hammock” swimsuit Cannes beach stunt in 2006 (and of course Sony’s pre-festival stunt for The Angry Birds Movie last year), Miller strapped in and parasailed along the Cannes coastline, fully mic-ed, and ended up on the pier to present the movie’s trailer. The Sony… Read


Sony’s ‘The Emoji Movie’ To Smile On Cannes In Early Festival Stunt

The Emoji Movie

EXCLUSIVE: Staking out the same prime media real estate it did with last year’s savvy move to stage an Angry Birds event the day before the Cannes Film Festival kicks off, Sony’s marketing team has come up with a similar plan for The Emoji Movie. Tomorrow afternoon, while much of the world’s media is prepping for Wednesday’s festival open — and looking for photo ops — The Emoji Movie will take over the Carlton pier with signage and star T.J. Miller arriving stunt-style… Read