Marketing

KCET Cinema Seriesby The Deadline Team

Latest Marketing News

Business

Comic-Con Photo Gallery: ‘Legion’ & ‘Game Of Thrones’ Go Large, ‘Stranger Things,’ ‘Bright’ & ‘Defenders’ Take Over Gaslamp In Annual Marketing Blitz

Game Of Thrones Stranger Things Comic-Con 2017

Forget about Marvel vs. DC or The Walking Dead vs. Game Of Thrones in Hall H. The really big battle at Comic-Con this is between Legion and People Of Earth. With the confab officially underway today, the FX/Marvel drama and the TBS comedy about an alien abduction support group have taken over the most marketing square footage by far in San Diego this year. The scrimmage for the attention of the tens of thousands and more descending on the city over the next few days has… Read

TV

Discovery Ups Josh Kovolenko To SVP Marketing Strategy & Operations

Discovery said today that it has promoted Josh Kovolenko to SVP Marketing Strategy and Operations for Discovery Channel, Animal Planet and Science Channel. Relocating from Silver Spring, MD, to Los Angeles for his new role, Kovolenko will oversee the marketing strategy and partnership group, the marketing production team and the marketing on-air operations for all three networks. "Josh is an incredible leader, and one of the hardest working people I've had the pleasure to… Read

TV

‘Empire’ & ‘Star’ Crossover Confirmed: Watch Promo As Fox Dramas Intersect For Season Premieres

Fox’s Wednesday night drama is getting more serious. The network has set a pair of crossover episodes for its musical dramas’ season premieres on Wednesday, September 27: Star‘s Queen Latifah will appear on the Season 4 debut of Empire, and the latter’s Jussie Smollett is set for the sophomore bow of Star. Watch a promo above. The cross-pollinations had been rumored for a while, but Fox just confirmed them today. The night will kick off with Empire at 8 PM. On the brink… Read

TV

‘Outlander’ Season 3: Starz Sets Premiere Date, Unveils Key Art

The countdown is on. Starz has set an 8 PM Sunday, September 10, premiere for Season 3 of its time-traveling drama Outlander, starring Caitriona Balfe and Sam Heughan. The premium cable net also released the key art, which shows the stars on opposite sides of the standing stone that once brought them together; check it out below. The 13-episode new season is based on Voyager, the third of eight books in Diana Gabaldon's bestselling Outlander series. It picks up right… Read

exclusiveBusiness

‘Spider-Man: Homecoming’ Delivers Franchise’s Biggest Promotional Campaign At $140M+

EXCLUSIVE: Sony’s Spider-Man: Homecoming has racked up more than $140 million in media value in a global promotional campaign that spans 30 brands. That’s the most lucrative ever for a Spider-Man title and on par dollar-wise with the global pushes of Sony’s 007 movies Skyfall and Spectre.  In addition, the value of Homecoming‘s campaign outstrips that of Marvel’s previous summer release Guardians Of The Galaxy Vol. 2, which analysts valued around $80M. Throughout the film… Read

Business

Jamie Edelstein & Cheryl Konieczko Upped To VPs At Nickelodeon Group

Jamie Edelstein has been promoted to VP Creative Operations, Advertising Project Management at Nickelodeon Group, and Cheryl Konieczko has been elevated to VP Franchise Creative Project Management. They continue to report to Eric Squires, SVP Creative Operations and Project Management, Nickelodeon Group. In her new role, Edelstein will oversee the creative development and delivery of custom television, digital and print ads on behalf of Nickelodeon's advertising and… Read

TV

‘Marvel’s The Defenders’: First Poster Brings The Solitary Superheroes Together

First, in 2015, Netflix brought us Marvel's Daredevil. That was followed five months later by Marvel's Jessica Jones, Marvel's Luke Cage in 2016 and Marvel's Iron Fist in March. Sense a pattern there? Yes, because it was all part of the grand plan back in November 2013 to unite Marvel’s The Defenders. Now comes the first poster from the series. Check it out below. After toiling mostly solo in Hell's Kitchen, Matt Murdock/Daredevil (Charlie Cox), Jessica Jones (Krysten Ritt… Read

Business

WME | IMG’s Ari Emanuel, UFC’s Dana White On Biggest Professional Fights, The Future & More – Cannes Lions

WME | IMG Co-CEO Ari Emanuel and UFC president Dana White took to the Palais stage this afternoon at the Cannes Lions Creativity Festival to share perspective on the future of their businesses, as well as their own professional challenges and what it takes to succeed. In a panel titled "Survival of the Fittest," the pair was asked about the biggest fight they have faced in their careers. Emanuel notably looked back to 1995 when he and three colleagues left ICM to found… Read

TV

Fox News Channel Jettisons “Fair & Balanced” Tag For “Most Watched-Most Trusted”

Fox News Channel: No longer tagged as “Fair & Balanced.” Now it’s “Most Watched-Most Trusted.” The cable news network has dropped its longstanding “F&B” marketing tag in favor of a new one, so as to further distance itself from ousted chief Roger Ailes. The tag has been with the network since Ailes launched it in 1996, noted New York mag’s All-Things-Fox-News reporter Gabe Sherman, who broke this story. Ailes was shown the door in August. A Fox News spokesperson tells… Read

Film

Fox Searchlight Ups Heather Artis To Senior VP, Creative Advertising

Fox Searchlight Pictures, which has one of the best marketing and distribution teams in the industry right now, has just upped Heather Artis to senior VP of creative advertising. Since joining Fox Searchlight in 2011, Artis has co-produced AV campaigns for such films as Birdman, The Grand Budapest Hotel, Brooklyn, 12 Years a Slave, The Descendants and The Best Exotic Marigold Hotel. Prior to her studio tenure, Artis spent more than a decade on the agency side working on… Read

Film

Amy Elkins Promoted At STXfilms To EVP Media & Marketing

Amy Elkins has been promoted to EVP Media and Marketing Innovation at STXfilms, reporting to president of marketing Eddie Egan and STXdigital COO Rich Sullivan. STX says that Elkins is “the first ‘digital first’ all media head for a studio with a combination of studio and agency experience.” Elkins, who will continue to lead  media buying for STXfilms, now has the expanded role of developing new enterprise partnerships. She will continue to grow and apply her data-driven… Read