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Marketing

KCET Cinema Seriesby The Deadline Team

Latest Marketing News

TV

‘The Walking Dead’ Unveils Season 8 Key Art & It’s “All Out War”

AMC has released the official key art for Season 8 of The Walking Dead ahead of its premiere next month. It features Rick Grimes (Andrew Lincoln) and his group of survivors preparing for "All Out War.” Here is AMC’s synopsis of Season 8: Last year, Rick Grimes and his group of survivors were confronted with their deadliest challenge yet. With the comfort of Alexandria, they let their guard down, only to be reminded how brutal the world they live in can be. The… Read

Business

‘Star Wars’ Will Receive Promotional Help From Tie-Ins With Six Major Brands

Star Wars Merchandise

Six major brands including General Mills, Nissan, Verizon, and Vizio hope to feel The Force in December when Disney releases Star Wars: The Last Jedi. The companies plus fashion designer Christian Louboutin and health technology maker Royal Philips plan “an extensive global promotional campaign” to support the movie, Disney’s Lucasfilm says today. They will include “specific, custom-designed campaigns and innovative programs” to “complement the overall marketing campaign.”… Read

breakingFilm

‘Te Ata’ Trailer: First Look At Biopic Starring Q’orianka Kilcher

Te Ata, the feature film that stars Q’orianka Kilcher and tells the true story of the renowned Chickasaw storyteller who entertained at the White House, befriended the First Lady, performed for European Royalty and on stages around the world in a career that spanned more than 60 years, just released its first key art and trailer. Directed by Nathan Frankowski (Expelled: No Intelligence Allowed), the film will begin its rollout on September 29 in Oklahoma, then will open… Read

Box Office

The Method To The Madness Of ‘Mother!’s Box Office Marketing

mother!

When Darren Aronofsky’s Black Swan came out of the fall film festival circuit seven years ago, the pic was promptly teed up for Oscar season with many bewitched by Natalie Portman’s graceful turn as a tormented ballerina who notches the lead in Swan Lake.  Fox Searchlight ensured that the movie was protected theatrically in what was a pretty fierce awards season that included competition like The Social Network and The King’s Speech. As such, the label platformed Black Swa… Read

exclusiveBox Office

Road Specialist Allied Integrated Marketing Re-Casts Broadway Touring Division

EXCLUSIVE: Exit Allied Live. Enter Allied Touring. Cross-platform management and promotion powerhouse Allied Integrated Marketing has renamed its Allied Live division as Allied Touring, its national tour marketing and publicity arm, specializing in brand management, strategic planning, traditional and digital marketing, communications, pricing strategy and sales analysis. Industry veterans Marya K. Peters and Andrew Damer are named VPs and co-heads of the division. Allied… Read

breakingFilm

Andrew Hotz Moves From Google To Exec VP Digital Marketing At Warner Bros

Andrew Hotz has been named EVP Worldwide Digital Marketing at Warner Bros. Pictures. The executive, who previously was head of industry at Google, will oversee the division's domestic and international digital teams and work with marketing executives on the design and deployment of digital campaigns of feature releases from Warner Bros Pictures and New Line Cinema. He will report to JP Richards, EVP Worldwide Marketing and Chief Data Strategist at Warner Bros Pictures… Read

Film

Dale Spina Dies: Ad Exec Worked On Warner Bros.’ ‘Batman,’ ‘Chariots Of Fire’

Dale Spina, a former VP Ceative Advertising at Warner Bros. and an award-winning copywriter for the studio, died August 4 after a brief illness. He was 66. As co-head of the Idea Place, Warner's in-house ad agency formed in the early 1980s, Spina worked on dozens of Warner titles, including Batman, Beetlejuice, Best Picture winner Chariots of Fire and the Lethal Weapon series. Spina joined Warner Bros. in 1970 as assistant to West Coast Publicity Director Diana Widom and… Read

Business

Elvis Presley Died 40 Years Ago, But Business Booms For “Deceased Icons”

Elvis Presley Merchandise

Today’s the 40th anniversary of Elvis Presley’s death but, from a business perspective, The King doesn’t appear to have missed a beat. Global sales of Elvis-related merchandise are up 20% since 2013, when Authentic Brand Goods bought licensing rights from Core Media Group, ABG says. Consumers showed their burning love by spending $27 million on clothing, jewelry and other items with Presley’s name or likeness last year, Forbes estimates. Fans can buy an Elvis watch from… Read

breakingFilm

Amy Glickman Heads To Participant Media As SVP Corporate Communications

Amy Glickman has been named SVP Publicity and Corporate Communications at Participant Media, reporting to Christina Kounelias, EVP Worldwide Marketing. Glickman will lead and supervise entertainment publicity, events and corporate communications for the company. She will develop and execute innovative, strategic publicity initiatives across all divisions and content, including film, television, and digital, as well as oversee internal and external communications, the… Read

breakingBusiness

MarketCast Acquires Social Analytic Company Fizziology

In a move that sees as strengthening the market research company, MarketCast has acquired Indianapolis-based social insights and analytic company Fizziology. Terms of the deal were not disclosed. Fizziology will now join under the MarketCast umbrella with New York-based research and strategy agency, Insight Strategy Group, which MarketCast acquired in 2015. MarketCast’s mission has been to acquire and grow to a point that it can provide insights and client service across… Read

Business

CBS News Radio Pacts With Skyview Networks In Distribution & Sales Deal

CBS News Radio will team with Skyview Networks in an exclusive multi-year agreement for distribution, inventory management and sales effective Jan. 1, 2018. The deal, announced today by David Rhodes, President of CBS News, arrives with the expiration of the current distribution agreement with Westwood One. "CBS News Radio will continue to provide the best original news reporting while also delivering individual service directly to affiliates to assure that our partners… Read

Business

ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP

ABC has named Rebecca Daugherty as the new head of marketing. She succeeds former longtime head of marketing Marla Provencio, who exited in February after 35 years with the company. In her new role, Daugherty will be responsible for overseeing all marketing activities for ABC's primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all… Read