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Latest Marketing News


IFC Films ‘Mary Shelley’ Trailer Details ‘Frankenstein’ Author’s Teen Tumult

The greatest romance of her life inspired her darkest creation. That’s the tag for the new IFC Films release about Frankenstein author Mary Shelley’s tumultuous life, which has a May 25 theatrical debut in New York and Los Angeles after bowing at the Toronto Film Festival and with a Tribeca Film Festival screening coming. VOD follows on June 1. Young Shelley had a life that seems torn from a novel of the era. Her mother died when she was young, leaving her in the care of… Read


Snoop Dogg Explains Hockey Rules & Culture In Video Series For NHL Playoffs

The 2018 Stanley Cup Playoffs start tonight, and the NHL has drafted a familiar face to help casual fans better understand and enjoy the games. Snoop Dogg is set for a tutorial video series of sorts, in which he explains the rules and culture of hockey — as only “Dogg Cherry” aka “the Greater One” can. Titled “Hockey 101 with Snoop Dogg” and aimed at folks who might not know the blue line from Bluetooth, the videos will address such potentially head-scratching topics for… Read

exclusiveBox Office

How ‘Jumanji’ Conquered ‘Spider-Man’ To Become Sony’s Highest-Grossing Film Ever At The U.S. Box Office

Jumanji Welcome To The Jungle

EXCLUSIVE: It finally happened. Sony’s Jumanji: Welcome to the Jungle is officially the studio’s highest-grossing film ever at the domestic box office, overtaking Sam Raimi’s Spider-Man ($403.7 million) which has owned the title for the past 16 years. Heading into the holiday season, executives across distribution and film finance had a strong feeling that this reboot of Jumanji directed by Jake Kasdan would serve as strong counter-programming to Disney’s Star Wars: The La… Read


CAA Marketing Changes Name To Observatory, Shuffles Management Team

CAA Marketing, the majority of which was acquired last year by Mark Penn’s private equity fund Stagwell Media, is changing its name to Observatory Marketing. Known for a portfolio of brand clients including AB/InBev, Burberry, Canada Goose, Chipotle and many others, Observatory will focus on the converging worlds of marketing, advertising, entertainment and consulting. The company is jointly backed by Stagwell and CAA. The relaunch marks a new chapter in the firm’s… Read


NCIS Actress Pauley Perrette: “Finished Shooting My Last Scene”

The long goodbye has started for NCIS actress Pauley Perrette. TV’s most beloved forensic scientist happily tweeted out that she has completed her last scene on the show, which airs May 8. No details were revealed on the nature of quirky Perrette character Abby Sciuto’s last scene, but Sean Murray, Brian Dietzen, Emily Wickersham and Wilmer Valderrama evidently are present, judging from the tweet. Producers have promised Perrette isn't leaving NCIS after a decade and a… Read


‘Worst Cooks In America’ Host Anne Burrell Contemplates Shuttering NY Restaurant

Celebrity chef Anne Burrell knows about bad cooks. Now, apparently, she’s learning that partnerships can also have its problems. The spiky haired Burrell, who co-hosts the Food Network’s Worst Cooks in America reality competition featuring cooking exercises by amateur kitchen bumblers and celebrities, has closed Phil & Anne’s Good Time Lounge just under a year after opening. Despite its reported popularity, owners Burrell and restauranteur Phil Casaceli reportedly have… Read


‘Murphy Brown’ Revival: Candice Bergen & Cast Reunite In First Photo

The gang is back together again. The cast of CBS’ upcoming Murphy Brown revival has reunited and we’re seeing them for the first time. Star Candice Bergen posted the photo Thursday night on Instagram with a caption reading “MURPHY BROWN…together again. Coming to your neighborhood TV in the fall. Just in time…” Check it out below and compare to the vintage cast photo above. Pictured in the photo are Bergen, Faith Ford, Joe Regalbuto, Grant Shaud, returning writer and… Read

exclusiveBox Office

‘Avengers: Infinity War’ Will Be Marvel’s Biggest Promo Campaign Yet

EXCLUSIVE: With partners such as Coca-Cola, Quicken Loans, and Infiniti, Avengers: Infinity War is receiving the biggest promo push ever for a Marvel title, with a media value estimated north of $150M. That figure is bigger than the media goods for Spider-Man: Homecoming ($140M) and last summer’s Guardians of the Galaxy, Vol. 2 ($80M).  Seven different partners will serve up TV spots inspired by or featuring the film’s characters and themes. Our sources say the Coca-Cola… Read


Amazon Prime Video Plans Immersive Emmy Experience In Hollywood

The Hollywood Athletic Club will be the scene for what Amazon Prime Video is touting as an immersive “For Your Consideration” Emmy experience, featuring interactive themed rooms, screenings and some public events. The events, dubbed the “Prime Experience,” will take place from April 12 through April 27 at the club. The first floor at the club will feature the world of The Marvelous Mrs. Maisel, where attendees will be able to travel back to 1958 New York City through the… Read


‘Beast’ Unleashes Official Trailer Before May 11 Bow

Toronto Film Festival buzz film Beast has unleashed its trailer in anticipation of its May 11 theatrical release. Roadside Attractions is teaming with 30WEST on Michael Pearce's psychological drama, which made its U.S. premiere in the Spotlight section this year at the Sundance Film Festival. Beast was one of several splashy rights acquisitions at the Toronto fest by 30WEST, the new outfit co-founded by Dan Friedkin and Micah Green. Marking the feature-length debut of… Read


Marianna Shafran Launches PR Shingle Bringing Several Clients With Her, Including ‘Roseanne’s John Goodman

EXCLUSIVE: After spending 10 years at Stan Rosenfield & Associates, talent publicist Marianna Shafran is launching her own PR company, Shafran PR. The company will be based in Los Angeles and she will handle personal PR for film and television actors. Among the clients following her are: John Goodman, Kit Harington, Michael Kenneth Williams, Dennis Haysbert and recent Black Panther breakout star Winston Duke. Shafran began her career as an assistant to Stan Rosenfield… Read