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Latest Marketing News


National CineMedia Launches Augmented Reality Gaming In Movie Theaters

In-theater advertising company National CineMedia has launched Noovie ARcade, a smartphone app that offers moviegoers an augmented reality experience. The app accompanies NCM’s Noovie pre-show and lobby entertainment network, which launched last fall. Noovie ARcade is available in the iOS and Android app stores and NCM expects to roll it out nationwide this spring on more than 20,600 screens in 1,700 theaters nationwide. Top exhibitors involved in the launch include AMC… Read


Universal Shakeup: Josh Goldstine On Leave, Seth Byers Out After “Inappropriate Conduct” Investigation In Marketing Dept

Universal Pictures

BREAKING: Universal Pictures toppers Jeff Shell and Donna Langley have just sent an internal memo telling staff that marketing head Josh Goldstine has been placed on administrative leave, and Seth Byers has been let go after “inappropriate conduct” in the studio marketing department. We are trying to get to the bottom of this, and the studio is not commenting. Deadline called Goldstine’s office and was told he is unavailable. At Byers’ office, the call went to a machine… Read


Jon Stewart, Amy Schumer, Lonely Island To Headline Comedy Central’s Clusterfest

Comedy Central and partners Superfly and Another Planet Entertainment have set the lineup for Comedy Central Presents Clusterfest, a three-day comedy and music festival headlined by Jon Stewart, Amy Schumer, The Lonely Island in their first live concert performance, and Trevor Noah. The second-year event will again take place in the heart of San Francisco at Civic Center Plaza and Bill Graham Civic Auditorium from Friday, June 1 to Sunday, June 3, 2018. Tickets are on… Read


A+E Networks CMO Amanda Hill Set To Exit In May

Amanda Hill will leave her post as Chief Marketing Officer at A+E Networks in May to take on a similar role at London department store Harrods. A company spokesman told Deadline the move stemmed from Hill and her husband wanting to move back to their native UK after a relatively short period living in the U.S. A+E, the Hearst-ABC joint venture that owns major networks such as A&E, Lifetime and History, will look to replace Hill in the coming months. Hill was promoted in… Read

Uber Riders To Get Exclusive NBC Olympics Video Content Under Partnership

Taking an Uber will come with some extra luge content over the next two and a half weeks under a novel partnership between the ride-share giant and NBC. During the PyeongChang Games, which start Thursday, Uber riders across the country will be able to access Olympic athlete interviews and highlights curated daily by NBC Olympics. Once riders begin their trips, they can access – through the Uber app and a link to an NBC Olympics site – interviews, highlights, and content… Read


Content Studio Stun Expands With New HQ, Soundstage, More


Stun, the entertainment industry content studio, ad agency and commercial production company, has just set up shop in a new, custom-designed, 22,000-square-foot space on two floors on Wilshire Boulevard near San Vicente. It’s the latest step in the expansion of one of Hollywood’s busiest marketing houses, which also recently acquired its first soundstage, invested in a new brand-strategy firm, and bolstered its social media content team. The shop run by principals and… Read


YouTube Super Bowl Ad Views Up 16%, With Amazon Alexa Most Watched

YouTube said Amazon’s extravagant, star- and Jeff Bezos-filled Super Bowl commercial, “Alexa Loses Her Voice” was the most popular ad on game day on the video platform’s AdBlitz hub. Viewership of Super Bowl ads on YouTube overall increased 16% over 2017 levels, and living-room viewership (an increasing priority for the Google video unit) soared 52%. Ranking a surprising second behind Amazon was Groupon’s ad featuring Tiffany Haddish, who has made the discount site a… Read


Linda Carlson Dies: Creative Exec Behind Oscar-Nominated ‘Icarus’ Documentary

Linda Carlson, a creative executive whose work ranged from the title sequences for Game of Thrones to Oscar-winning Netflix documentaries and television, has died. She passed away Jan. 27 of natural causes, according to ICM Partners. No age was given. Carlson was the co-founder and creative visionary of Rock Paper Scissors, a52, Jax, and Elastic during her long career. Along with her husband and partner, Angus Wall, Carlson created a modern version of the classic… Read


Advertisers Stick With Super Bowl Despite Rising Prices And Wary Viewers

With two weeks of hype about to give way to actual football action, Madison Avenue already knows the score. Regardless of whether the New England Patriots or Philadelphia Eagles prevail on the field Sunday, advertisers have set another spending record in Super Bowl LII, showing that they remain committed to TV’s biggest campfire. NBC predicts it will collect about $500 million from Sunday alone, not only from the big game but also an original episode of top-rated drama Thi… Read


Blake Griffin, The Face Of The Franchise, Traded By LA Clippers In Big Shakeup

Blake Griffin, the face of the Los Angeles Clippers franchise and the biggest basketball star in the city, has been traded to the Detroit Pistons. The stunning swap comes just seven months after Griffin signed a massive $171 million free agent deal that was supposed to cement his place as a Clipper for life. He now heads to Detroit along with salary cap throw-ins Willie Reed and Brice Johnson for forwards Tobias Harris and Avery Bradley, center Boban Marjanovic, and a… Read


Fusion Refreshes Brand As It Approaches Expansion Of Carriage On Spectrum

Fusion, a cable network nearing its fifth anniversary, has refreshed its branding as it gets set to expand its footprint in key markets including New York and L.A. via expanded Spectrum carriage. The new logo and on-air look is designed to fit with those of the network’s sibling digital properties controlled by the Univision-backed Fusion Media Group, among them Gizmodo, Deadspin and Jezebel. In an email to employees, president Daniel Eilemberg emphasized the network’s… Read


Super Bowl Ad Rates Have Soared 87% In 10 Years Even With More Clutter: Study

2017 NFL schedule release

Rates for a 30-second ad during the Super Bowl have soared 87% since 2008 despite a significant uptick in the number of spots and the length of ad pods, according to an analysis by Kantar Media. Brands paid an average of $2.8 million for an ad in 2008, but last year that number exceeded $5 million. Clutter has increased more than 20% over the past decade. Last year's game featured 102 total spots (including network promos), covering 51 minutes and 30 seconds between the… Read