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Latest Advertising News


National CineMedia Launches Augmented Reality Gaming In Movie Theaters

In-theater advertising company National CineMedia has launched Noovie ARcade, a smartphone app that offers moviegoers an augmented reality experience. The app accompanies NCM’s Noovie pre-show and lobby entertainment network, which launched last fall. Noovie ARcade is available in the iOS and Android app stores and NCM expects to roll it out nationwide this spring on more than 20,600 screens in 1,700 theaters nationwide. Top exhibitors involved in the launch include AMC… Read


NBC Olympics Viewing Off 6% From 2014 In Primetime, But Execs Insist Overall Consumption Is On Record Pace

Winter Olympics viewing has dipped 6% in primetime through the first five days in PyeongChang compared with 2014 in Sochi, but NBC executives say ad guarantees are being met and overall consumption is on a record pace. Mark Lazarus, chairman of NBC Broadcasting and Sports, was joined by Joe Brown, NBC Sports Group SVP Research, for a conference call with the press to discuss the performance of the Games so far. While primetime has dropped, Lazarus and Brown painted an… Read


YouTube Won’t Ban Logan Paul From The Service, Says CEO Susan Wojcicki

YouTube CEO Susan Wojcicki says she isn’t going to kick controversial online star Logan Paul off the platform. Speaking at the Code Media conference in Huntington Beach, CA today, she said Paul would stay for now because he didn’t violate any specific policies when he posted a video of a person who committed suicide. YouTube responded to the outrage by temporarily suspending advertising on Paul’s account, but has not permanently banned him. "He hasn't done anything that… Read


Logan Paul Tases Dead Rat; YouTube Temporarily Suspends Advertising

Logan Paul

YouTube has again suspended advertising on Logan Paul’s channel following another controversial video, in which he repeatedly shoots a dead rodent with a taser. In a video uploaded to his channel this week, Paul and a pair of friends encounter two dead rats on a patio and briefly discuss how to dispose of the carcasses. He reaches into his waistband, removes a Taser, declares, “No rat comes into my house without getting tased!” and begins jolting the lifeless creature. As… Read


Content Studio Stun Expands With New HQ, Soundstage, More


Stun, the entertainment industry content studio, ad agency and commercial production company, has just set up shop in a new, custom-designed, 22,000-square-foot space on two floors on Wilshire Boulevard near San Vicente. It’s the latest step in the expansion of one of Hollywood’s busiest marketing houses, which also recently acquired its first soundstage, invested in a new brand-strategy firm, and bolstered its social media content team. The shop run by principals and… Read


YouTube Super Bowl Ad Views Up 16%, With Amazon Alexa Most Watched

YouTube said Amazon’s extravagant, star- and Jeff Bezos-filled Super Bowl commercial, “Alexa Loses Her Voice” was the most popular ad on game day on the video platform’s AdBlitz hub. Viewership of Super Bowl ads on YouTube overall increased 16% over 2017 levels, and living-room viewership (an increasing priority for the Google video unit) soared 52%. Ranking a surprising second behind Amazon was Groupon’s ad featuring Tiffany Haddish, who has made the discount site a… Read


NBC Entertainment Super Bowl Promos Unveiled In Network Talent Showcase

NBC Entertainment has a stacked lineup of Super Bowl spots airing during Sunday’s championship. Like everything associated with the Big Game, it’s a buzz-worthy roster spotlighting some familiar names and faces. The spots: NBC BRAND SPOT The stars of several NBC shows come together to sing Prince's "Let's Go Crazy" and wish everyone a very happy Super Bowl.   THE VOICE Kelly Clarkson joins fellow coaches Alicia Keys, Adam Levine and Blake Shelton for Season 14 of The Voic… Read


Super Bowl Ads: Donald Trump Cloud, “Nobody Asked You,” And Even More Celebrities

After a contentious football season in which the President of the United States urged NFL owners to fire any national anthem knee-taking "son of a bitch" on the field, and took credit for the 10% dive in regular-season ratings, advertisers coughing up more than $5M per 30-seconds for a spot in Sunday’s Super Bowl, are understandably steering clear of politics, except maybe to play to POTUS and his base. WeatherTech, for instance, is returning for a fifth Super Bowl in an… Read


Advertisers Stick With Super Bowl Despite Rising Prices And Wary Viewers

With two weeks of hype about to give way to actual football action, Madison Avenue already knows the score. Regardless of whether the New England Patriots or Philadelphia Eagles prevail on the field Sunday, advertisers have set another spending record in Super Bowl LII, showing that they remain committed to TV’s biggest campfire. NBC predicts it will collect about $500 million from Sunday alone, not only from the big game but also an original episode of top-rated drama Thi… Read


Association Of Talent Agents Sets Training Program To Battle Sexual Harassment, Discrimination

Noting that talent agents can be "first responders" in matters involving the sexual harassment of their clients, the Association of Talent Agents today sent a notice to its members on the group's continuing efforts to "eliminate sexual harassment and discrimination in our industry." The notice, from ATA executive director Karen Stuart, says that "the ATA board believes we can play a unique and important role by offering a blended educational/training program designed to… Read


Discovery Sets Olympic-Sized Measurement Plan For Eurosport

With the Winter Olympics set to kick off next week in PyeongChang, South Korea, Discovery has announced a comprehensive measurement offering for advertisers that it calls the first of its kind. The International Olympic Committee and ad giant Publicis Media are official partners with Discovery in the new initiative. Eurosport, which Discovery acquired in full in 2015, has rights to the Games across most of Europe and is an official broadcaster of them in the UK. In 2018… Read


21st Century Fox Stock Takes A Hit After Fox’s $3B ‘Thursday Night Football’ Deal

UPDATED at 2:40PM PT with new analyst reaction. After the close of trading, MoffettNathanson analyst Michael Nathanson issued a report contending the market’s reaction was not justified. “While the price tag on Thursday Night Football seems high, this is a clear indication that ‘New Fox’ is putting its money where its mouth is and sticking to the plan,” he wrote. Fox shares, especially the implied value of the “New Fox” piece to be left after the Disney deal, are “still… Read