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Latest Advertising News


Sony Crackle GM Says Its Ad Cuts Have TV Networks “Suddenly Following”

Sony Crackle is taking credit for the promises being made by TV networks to reduce the amount of commercial time during their programming. NBC, Fox, Turner, Viacom and others have pledged to trim commercial breaks, one of many responses to downward pressure on advertising as digital continues its disruption. Time Warner CEO Jeff Bewkes even complained about “too many” ads being “part of the problem” with the traditional TV business during his testimony in the company’s… Read


Google Parent Alphabet’s Earnings Beat Expectations, Investors Still Worry About Advertising Outlook, Gov’t Regulation – Update

UPDATED with details from the earnings call, 3:30 PM: Google parent Alphabet’s earnings surpassed analyst expectations in its first quarter. The company reported earnings of $9.93 per share, topping Wall Street’s consensus estimates of $9.28 a share. The internet search giant reported revenue of $31.1 billion, exceeding projected revenue of $30.29 billion for the quarter ending March 31. Alphabet is the first of the internet’s big advertising platforms to report earnings… Read


NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards

NBCUniversal, Fox, Turner and Viacom reached a multi-year agreement to work together to provide advertisers with advanced tools to more precisely target television audiences. Today’s partnership, announced ahead of the television Upfront ad buying season, will marry NBC’s sophisticated Audience Studio data with Open AP, a platform that allows advertisers to create targeting parameters and reach the same audience across television networks. “We have spent the last four… Read


Final NBA Regular Season Ratings Up On ESPN As Playoffs Set To Start

The National Basketball Association’s so-called “real season,” i.e., “the playoffs,” is about to start, the time when even casual fans jump on the hoops bandwagon and pay attention. This year, the playoff games have strong winds at their backs, as ESPN is reporting that NBA viewership for the 2017-18 regular season was up across all platforms as measured by Nielsen. New young talent emerging in Philadelphia and Minnesota, stalwarts like LeBron James and James Harden… Read


Discovery Touts Scale In Post-Scripps Upfront “Coming-Out Party”

Discovery Communications touted the strength of its bulked-up cable portfolio in the company’s first upfront event since closing its $14.6 billion acquisition of Scripps Networks Interactive. CEO David Zaslav called the presentation at New York’s Alice Tully Hall “our coming-out party.” After a short video greeting by Oprah Winfrey, who hailed Zaslav for investing in OWN, he began with a nod to the origins of Discovery, which was founded in 1986. One of its architects… Read


TLC Announces Two-Hour Movie About JFK Jr.’s Long-Secret 1996 Wedding

During Discovery’s upfront presentation this evening in New York, cable network TLC announced it is planning an original, two-hour movie about John F. Kennedy Jr.’s long-secret 1996 wedding. Kennedy married Carolyn Bessette on September 21, 1996, at Brack Chapel on Cumberland Island, GA. — a location chosen for its coastal isolation. The couple had been a paparazzi staple since meeting years before, and Kennedy had been born in the brightest spotlight imaginable as the… Read


CAA Marketing Changes Name To Observatory, Shuffles Management Team

CAA Marketing, the majority of which was acquired last year by Mark Penn’s private equity fund Stagwell Media, is changing its name to Observatory Marketing. Known for a portfolio of brand clients including AB/InBev, Burberry, Canada Goose, Chipotle and many others, Observatory will focus on the converging worlds of marketing, advertising, entertainment and consulting. The company is jointly backed by Stagwell and CAA. The relaunch marks a new chapter in the firm’s… Read

exclusiveBox Office

‘Avengers: Infinity War’ Will Be Marvel’s Biggest Promo Campaign Yet

EXCLUSIVE: With partners such as Coca-Cola, Quicken Loans, and Infiniti, Avengers: Infinity War is receiving the biggest promo push ever for a Marvel title, with a media value estimated north of $150M. That figure is bigger than the media goods for Spider-Man: Homecoming ($140M) and last summer’s Guardians of the Galaxy, Vol. 2 ($80M).  Seven different partners will serve up TV spots inspired by or featuring the film’s characters and themes. Our sources say the Coca-Cola… Read


Netflix Offering $300 Million For Billboard Company Regency Outdoor Advertising — Report


Internet television giant Netflix is making an investment in an advertising medium that rose to prominence alongside Harry Ford’s Model-T: the billboard. Netflix is offering $300 million to acquire Regency Outdoor Advertising, a company that owns the familiar billboards along Sunset Strip, at Los Angeles International Airport and near the UCLA campus, Reuters reports. The streaming TV giant plans to increase spending on marketing its original shows and movies to $2… Read


NBCUniversal Rolls Out CFlight, Its New Cross-Platform Viewing Metric

NBCUniversal & E! sued over Second Wives reality show

Citing its successful measurement of total viewing at the PyeongChang Olympics in February — spanning live, time-shifted and on-demand, on any platform — NBCUniversal is rolling out what it calls “the industry’s first unified advertising metric.” CFlight, as the new measurement is known, aims to deliver advertisers a comprehensive sense of how their marketing campaigns are being seen, regardless of where or when. NBCUniversal plans to use this metric to create a new… Read


Snapchat Zings Facebook With April Fools’ Russian Bot Filter

Snapchat is roasting its longtime rival, Facebook, with a filter rolled out just in time for April Fools’ Day. The filter mocks Facebook’s connection with Russia’s use of the social network to spread false information and interfere with U.S. elections. The filter, which comes on the heels of Snapchat’s first TV ad (see video below), which also takes a jab at Instagram, puts photos into a Facebook-style frame. The filter defaults to Cyrillic text and artificially limits… Read


Laura Ingraham Announces She’s On Scheduled Break Next Week As Advertiser Exit Continues

UPDATED with Ingraham announcement: “A blessed Good Friday and Passover to all of you; I'll be off next week for Easter break with my kids," Laura Ingraham said at the end of Friday’s The Ingraham Angle, adding that guest hosts would fill in while she’s off. About a dozen advertisers having moved their ads off her show over her mockery of a Parkland school mass shooting survivor calling for more gun control measures,  Ingraham’ Friday pre-planned-vacation news immediately… Read