Friday afternoon estimates show DreamWorks Animation’s heartfelt alien story Home from 20th Century Fox ranking No. 1 on Friday with $12.5M and the weekend with $44M-$45M. Warner Bros.’ R-rated Will Ferrell-Kevin Hart comedy Get Hard isn’t too far behind with a Friday haul of $11.75M, however its FSS is expected to come in at $33.5M.
With 15% of K-12 schools out today, matinees are fueling Home‘s till, which is in play at 3,708 theaters with a further boost from 3D. There is the possibility that Get Hard in 3,175 venues could take the charge with adults this evening. Get Hard grossed $1.8M in Thursday previews, while Home made $650K. Those figures are rolled into today’s B.O.
Lionsgate’s Insurgent looks to have a lock on third with $7.5M for Friday and FSS of $24.5M at 3,875 screens, 53% off its opening weekend with a 10-day cume by Sunday of $88.8M. That percent drop is right on with Divergent‘s second-frame decline; however, the sequel’s domestic cume would ultimately be lagging behind the first installment by 6% at the same point in time. For the week, Insurgent grossed $64.3M.
Disney’s Cinderella is projected to rank fourth with $5.7M Friday and a third weekend of $18.9M, down 46%, in 3,815 theaters. Cume through Sunday is aiming to be at $151.4M.
Currently, Radius-TWC and Dimension Films’ It Follows is eyeing fifth for both Friday and the weekend respectively with $1.9M and $5M at 1,218 theaters. The horror pic’s cume through its third session is projected to arrive at $5.8M.