UPDATED, 1:32 PM: Wham Bam, Thank You Sir … that’s what the box office performance so far of Magic Mike XXL looks like right now as it came out strong in previews with $9.3M but is now petering out and looks lucky at this point to pull in a $20M three-day. In matinees right now, all three other films — Disney/Pixar’s Inside Out, Universal Pictures Jurassic World and Paramount Pictures’ Terminator: Genisys — are basically doubling their grosses from yesterday. But, Magic Mike is down about 1%. The male stripper film got an A- CinemaScore by showing those legs, but will it have legs at the box office?
It looks right now to be a three-legged race and while Inside Out may win today, it’s still to be determined which picture will win the 4th of July holiday weekend. We wouldn’t be surprised to see any of the other pictures to come out on top. Had Magic Mike been released today instead of Wednesday (which is the traditional play when July 4th falls on the weekend like it did this year) those females would have helped the picture grind out a more competitive gross. In fact, it could very well could have been in the race for No. 1.
It’s still early and tonight will be a better indication of where we are headed, but that’s what it looks like now. What will be very interesting is next weekend when Universal basically hands the box office ball off to itself with Minions which is expected to open big as part of Jurassic‘s family audience is peeled away.
Anita Busch reported on box office matinees.
PREVIOUS, FRIDAY, 7:26 AM: Many distribution executives were predicting that at some point the two mega summer holdovers Disney Pixar’s Inside Out and Universal’s Jurassic World would make a comeback during the Independence Day frame and peg out the holiday’s wide entries Paramount’s Terminator Genisys and Warner Bros.’ Magic Mike XXL, and that’s exactly what happened last night.
Disney’s Inside Out per early AM industry estimates took No. 1 on Thursday with $7.7M at 4,158 theaters, followed by Uni’s Jurassic World is second with $6.86M at 3,802. Terminator Genisys took the lead over Magic Mike XXL, $6.5M to $5.7M. Terminator fell 28% in 3,758 from its opening Wednesday and currently counts a two-day cume of $15.45M, while Magic Mike XXL fell 38% in 3,355 from its opening day for a two-day total of $15M.
Inside Out currently counts $216.05M heading into its third weekend. Jurassic World has $527.2M prior to its fourth frame.
Yesterday, Magic Mike XXL saw a record 96% turnout for females according to CinemaScore, besting the femme draws of Sisterhood Of The Traveling Pants (94%) and Sex And The City 2 (90%). Audiences graded Magic Mike XXL higher than its first installment with an A- CinemaScore. Rentrak’s Post Trak also observed similar results with women repping 82% of Magic Mike XXL‘s opening day and giving the film 4.5 out of 5 stars with a 69% definite recommend. Channing Tatum was the chief reason why the ladies showed up at 34%. Yet despite all these glorious stats, it appears Magic Mike XXL is front-loaded, which is a typical B.O. trend for chick pics where they all show up on opening day, and then slip away day by day. The first Magic Mike fell 41% its first Friday-to-Saturday.
Terminator Genisys, which was co-financed by Skydance, received an overall B+ CinemaScore — the same as the last two titles Terminator Salvation and Terminator 3: Rise Of The Machines — with an A- from the 25-and-under crowd. Terminator 3 was the last cyborg title to launch over July 4th weekend in 2003. Back then Tuesday preview figures weren’t rolled into Wednesday, but by Thursday the threequel generated $28.3M. In its first six days, Terminator 3 made $72.4M. July 4 fell on a Friday in 2003, giving an extra day of play at the B.O. Many forecast Saturday’s business will be muted for all films this year, no thanks to the holiday.
The last time July 4 fell on a Saturday was 2009. That weekend, Paramount’s Transformers: Revenge Of The Fallen was in its second weekend, and the new entries were Ice Age: Dawn Of The Dinosaurs and Public Enemies. Friday to July 4 Saturday business for those three titles fell an average of -36%.