HIGHLIGHTS: Cinderella (DIS) waltzes to $336.2M global; Insurgent (LFG) approaches $100M offshore; Kingsman: The Secret Service (FOX) opens to $20M+ in China; Home (DWA/FOX) runs up another $24M; Get Hard (WB) muscles in with $4.6M debut…
International weekend estimates are in from all of the studios with Cinderella the belle of the ball again after ceding the crown to Insurgent‘s Tris last frame. With $38.7M this session, Cinderella benefited from solid bows in the UK, France and Brazil as well as strong holds in Italy and China. In the latter, Kingsman: The Secret Service had a more than serviceable start at $20.2M. Insurgent continues to be led by France where it will overtake Divergent‘s lifetime in local currency this week. DreamWorks Animation’s Home, which won the domestic weekend, expanded wide this frame, adding $24M with notable holds in the UK and Russia, and several key markets to come. Get Hard was the only major new release, playing to $4.6M. Chinese holdover Lost And Love was back in the charts with an added $5.2M and a cume of $31M after two frames. The major new Asian entry came from Korea in the form of comedy Twenty with $6.9M. See below for breakdowns on the studio pics. More to come…
In its first international plays, Get Hard hit nine markets including the UK and Australia, and earned $4.6M from approximately 507K admissions on 771 screens. The Will Ferrell/Kevin Hart comedy landed No. 4 in the UK with $2M from 409, and is eyeing the No. 3 slot in Oz with $1.35M from 154 screens. Those are expected to be the key markets for the film with school and Easter holidays afoot. But don’t count out the Middle East. Warner Bros says results out of the United Arab Emirates were $606K from 45 screens. That already makes it the No. 3 all-time highest grossing WB comedy ever behind Hangover 3 and Hangover 2.
Cinderella had a ball at the weekend box office waltzing into several key plays including the UK where the largely British cast drew $5.5M just as school holidays kick off. The debut bested the starts of comps Oz The Great And Powerful and Snow White And The Huntsman. In all, Kenneth Branagh’s live-action update took $38.7M for the weekend, 9% off last frame. Other new bows included Australia, Brazil, France, Spain, Belgium and New Zealand. In Spain, where kids have the next weeks off, Cinderella earned $2.8M for the 3rd best launch of the year. In France, Fairy Godmother’s wand conjured $3.7M with admissions exceeding the opening of Maleficent.
Italian audiences can’t seem to get enough of the fairy tale – whose sets are designed by Oscar-winner Dante Ferretti. The film is No. 1 there for the 3rd consecutive weekend to bring the cume to $13.7M. The improbably strong Italian market is now the 2nd biggest play for Cinderella outside of China. In the Middle Kingdom, the family film added $6.4M this frame for a $65.1M cume.
Down Under, the Cricket World Cup finale featured both Australia and New Zealand, which Disney says was the biggest competition over the weekend. So, while boys were watching bats, girls headed out to give Cinderella a cume of $3.7M and $700K, respectively, topping the Maleficent opening last year. Brazil’s bow was a strong $3.4M, No. 1 and up on Oz by 22%. Cinderella now counts $336.2M in global receipts. Of that, $186.2M is from 52 offshore markets.
Insurgent added $29.9M in its 2nd overseas frame to bring the international total to $93.7M. Of the 81 markets in which it’s playing, Lionsgate’s sequel is still enjoying its best run in France where it now has a $10.2M cume. Running ahead of Divergent, it will cross that film’s lifetime in the Hexagon tomorrow in local currency terms – there are currently 56K euros separating them. Other major markets showing growth on Weekend 2 versus Divergent include the UK ($7.5M cume), Brazil ($7.2M), Russia/CIS ($7.2M), Mexico ($6.7M), Australia ($5.5M), and Italy ($2.4M). Insurgent debuted in Korea this frame on 430 screens for $1.5M. Spain releases this week.
Kingsman: The Secret Service was anything but undercover this frame. With its China opening, the Fox release had a $25.4M frame. Of that, $20.2M came from the Middle Kingdom where Kingsman was 60% and 73% bigger than slightly older comps Bourne Legacy and The Expendables, respectively. On 6,675 screens in 30 markets, the offshore cume has passed $200M to spy $209M. Korea continues to be the top draw for the Matthew Vaughn-helmed actioner. At No. 3, it added $1.9M for a total of $42.6M after a wild seven weeks. The other major plays are the UK ($24.7M cume), Australia ($13.76M) and France ($11.22M). Colin Firth and Taron Egerton are still due in Venezuela and Japan.
DreamWorks Animation’s domestic (and worldwide) champ Home landed in 55 more international markets this weekend with $24M in grosses from 11,250 screens in 64 total. Oh and Tip scored No. 1s in 15 markets out of the 23 for which rankings are available. The UK was the top holdover with $3.7M and a No. 2 slot behind the arrival of Cinderella. The cume there is now $13.8M which is up 57.4% on Mr Peabody & Sherman and 66% above Turbo through the same period, according to Fox. The Tim Johnson-helmed adventure held the No. 1 slot in Russia with a 36% drop and a cume of $10.9M (+114% on Peabody/+75% on Rio). In new plays, Mexico opened to a strong $3M from 2,136 and a No. 1 berth.
The film also bowed in a depressed German market, estimated to be the weakest weekend of the year there after the recent Germanwings tragedy. Home came in 5th at $881K on 986 screens. Overall, Fox expects to see strong mid-week and weekend holds across Europe through the Easter and school holidays. Upcoming markets include Brazil, France, China, Korea, India, Belgium, the Netherlands, Hong Kong, Poland, and Venezuela. The cume to date is $48.2M.
With good debuts in France and Spain, Will Smith’s Focus pulled $8.2M this frame, per Warner Bros. On a total 4,060 screens in 62 markets, the international cume to date is now $82.4M. Focus entered the French charts at No. 3 with $2.1M, and grabbed the No. 2 slot in Spain with $1.35M.
After its 2nd frame in China, Taken 3 now has a $31.2M cume there. In all, the actioner added $6.1M from 4,941 screens in its three remaining markets. The international cume now stands at $238.4M.
Paramount’s Spongebob The Movie: Sponge Out Of Water soaked up another $5.4M at 2,885 locations in 44 territories for an international total of $127.7M. Opening in the UK where competition was stiff from Cinderella and Home, the Bikini Bottom crew landed 3rd with $3.3M from 483 engagements. The debut was 17% below Rio 2 and 52% above Penguins Of Madagascar, per the studio.
Disney’s Big Hero 6 has now embraced more than $650M globally, with China overtaking Japan as the biggest territory at $81.8M. The tech heroes picked up another $3.1M internationally this frame which is its 23rd. At $222.13M domestic and $429.6M foreign, BH6’s worldwide cume is $651.7M. All territories have released.
Fox Searchlight’s Second Best Exotic Marigold Hotel checked into Spain with $465K at 249 dates. The sequel’s cume is now $38.9M in 30 markets after adding $2.35M from 1,816 screens. The UK faithful continue to pack their bags for the Indian getaway with a cume of $21.9M in the market. There are still 26 markets to release through May.
Fifty Shades Of Grey tied up another $2.3M in 52 territories to bring the international total within a feather of $400M at $398.9M. The racy romancer now has a global cume of $563.9M and still ranks as Universal’s 8th highest-grossing film of all time.
Neill Blomkamp’s Chappie programmed an additional $2.3M on 2,425 screens in 69 territories for a $47M offshore cume. Venezuela debuted to $280K on 49 screens, giving Blomkamp a 52% local currency jump on his Elysium. In holdovers, France and Mexico showed modest drops with cumes now at $4M and $2.4M, respectively. Australia and Spain were down by about half with $2.3M and $1.8M each. Italy and Brazil are on deck in April.
Jason Blum-produced Jennifer Lopez thriller The Boy Next Door opened in five more markets this frame with an estimated $2.2M in a total of 23. Russia summoned $575K at 473 dates for a No. 4 start, followed by Brazil with $191K at 130 dates, good for 5th position. The cume is now $11.1M.
Run All Night lifted its cume to $19.7M thanks to an additional $2.1M in 25 markets. There were no new openings. The Liam Neeson actioner next goes out via Warner Bros in Germany and Russia on April 16.
Night At The Museum: Secret Of The Tomb had a strong hold in Japan with a further $1.6M for the history books. The drop was just 25% and the movie is still the No. 1 Western title in the market. The $6.9M Japan market cume for NATM 3 is 23% ahead of The Hobbit: Battle Of The Five Armies, per Fox. The international total is $242.8M.
Along with its $1.1M opening on 470 screens in Japan, its final market, Jupiter Ascending brought in a total $1.5M this frame. The foreign kitty is now $132.8M. China remains far and away the best play at $46.2M
Disney musical Into The Woods is singing a happy tune with a global total of $203.4M to date. Continuing its strong run in Japan, it added $1.3M and now has a fantastic local haul of $13.6M.
Seventh Son grossed a further $870K according to Universal estimates. In the UK, the open was good for a No. 7 slot with $601K at 388 dates. The total including Legendary East’s China release is now $93.4M.
The Theory Of Everything hit a global cume of $120M this weekend, with $84.2M from overseas. The Oscar winner earned $450K in 36 territories, including Vietnam, its last market to release. In holdovers, Japan was strong at $135K on 59 screens for a 16-day total of $1.1M.