Most broadcasters are trying to persuade advertisers to keep spending on TV instead of diverting dollars to the online video providers making sales pitches at this week’s NewFront presentations in New York. But not NBCUniversal, it seems: The Comcast-owned company forged a potentially wide-ranging video partnership with AOL, the companies said today.
NBCU will provide video clips and segments from its across its platforms — including NBC, USA, MSNBC, CNBC, Bravo, Oxygen, and Telemundo — to the AOL On streaming platform beginning this summer. They plan to co-develop original videos for both of their Web platforms. And they’re “exploring” the possibility of featuring “AOL brand experts” on NBC’s TV outlets — which might include weekly live programming.
AOL touted the partnership in its NewFront presentation today,
“Our networks create some of the biggest water cooler conversations and strongest brand connections in the industry and we are excited to bring them to AOL, a leader in the digital space,” NBCU Ad Sales and Client Partnerships Chairman Linda Yaccarino says. “This collaboration gives our advertising partners more ways to reach those key audiences at greater scale in more meaningful ways.”
In addition to the NBC announcement, AOL says that it will introduce video programming throughout the year instead of focusing on the NewFront season.
As for the content itself, AOL chief Tim Armstrong says he’s introducing “the very best of culture and code” after spending five years “investing in original video and building one of the most scaled video platforms in the world.”
AOL has renewed Park Bench with Steve Buscemi and Making A Scene with James Franco. The company talked up the recently launched HuffPost Show, 2 Point Lead, The Crunch Report, AOL.RISE, and Journey To The Draft.
Other shows teed up include a music series, Rising Artists; a recommendation show, What To Watch; talks with futurists in Beyond the Horizon With Jared Leto; actors performing with favorite bands in Act Like A Musician; an examination of the Mars 100 competition, Citizen Mars; four young women learning skills in #BUILTBYGIRLS: Girl U; and The Thursday Sports Show with Ben Lyons.
The Huffington Post also plans several shows including one with former VICE correspondent Ryan Duffy investigating solutions to social problems.