UPDATED: House Of Moore is back in development at ABC. The network originally bought the darkly comedic one-hour project, executive produced by Felicity Huffman, last season with a put pilot commitment. The dramedy, set in the fashion world, was rolled and is now ramping up again with Elizabeth Craft and Sarah Fain (The 100) joining as executive producers/showrunners. The gig stems from the duo’s overall deal at ABC Studios.
House Of Moore, from Daniel and Ben Barnz’s production company We’re Not Brothers, ABC Studios and Aaron Kaplan’s Kapital Entertainment, has been designed as a starring vehicle for American Crime leading lady Huffman, which would not interfere with her commitment to the acclaimed John Ridley drama series. Said to be similar in tone to The Devil Wears Prada and focused on plus-size fashion, House Of Moore centers on the lives of an iconic fashion family, looking at our beauty-obsessed culture through a darkly comedic lens. Daniel Barnz, who penned the original script, is also writing the revision under Craft and Fain’s supervision.
ABC has been looking for a family drama set in the fashion industry. Three years ago, the network ordered one such project, Americana, to pilot which starred Anthony LaPaglia.
At ABC, Kapital Entertainment has new comedy series American Housewife and returning drama Secrets & Lies.
Craft and Fain, repped by WME, recently served as writers/consulting producers on the ABC/ABC Studios drama The Family.