In a competitive situation, Paul Lee’s recently launched independent studio wiip has acquired the rights to Gimlet Media’s new scripted podcast, Sandra, to develop for premium television. Gimlet Pictures (Homecoming), the TV and film production arm of Gimlet, will produce the series, its first project under the banner launched earlier this year.

The seven-episode podcast, which launched all episodes Wednesday, April 18, is set five minutes in the future and follows Helen Perez, a new hire at Orbital Industries, the company behind Sandra, the world’s most intuitive virtual assistant. As one of thousands of Sandra operators, Helen spends her days peeking into the world of Sandra users and helping them navigate their questions and demands. One problem: the users don’t know she’s real. Along the way, Helen’s own world becomes more difficult to navigate, too, as she struggles to manage a divorce while keeping her boss Dustin happy. Oh, and she also may be in a bit of an increasingly unprofessional situation in her interactions with Tad, a heartbroken Sandra super-user. Kristen Wiig voices Sandra in the podcast, along with Ethan Hawke, who voices Dustin and Arrested Development’s Alia Shawkat, who voices Helen.

“wiip is committed to supporting bold, creative content,” said Lee. “Sandra is the latest example that Gimlet Pictures has mastered the art of storytelling, and we’re excited to partner with them to bring Sandra’s compelling and complex world to life on screen.”

Gimlet Pictures’ Eli Horowitz and Giliberti will serve as Executive Producers on the series.

“On the heels of launching Gimlet Pictures this year, we’re excited to set our first project under the banner,” said Chris Giliberti, Head of Gimlet Pictures. “We couldn’t be more thrilled to take this step forward with Paul Lee and the wonderful wiip team.”

Lee’s wiip (word.idea.imagination.production), backed by CAA, creates and produces content for digital and global platforms. The company recently landed its first series order at Facebook for Queen America, starring Catherine Zeta-Jones.

Gimlet Media has high-profile new series Homecoming, starring  Julia Roberts and produced by Universal Cable Productions, coming up at Amazon.