Veteran media and brand strategist Ramon Jimenez has been named Senior Vice President of Insights and Strategy for MTV, and VH1 Networks. In the newly created role, Jimenez will oversee the consumer and cultural insights, strategy and social impact efforts across the networks. He’ll be based at Viacom’s New York City headquarters and report to Chris McCarthy, President, MTV, VH1 and Logo Networks and Colleen Fahey Rush, Chief Research Officer for Viacom Media Networks.

Jimenez’s hire is part of a reorganization at MTV, VH1 and Logo Networks, with Insights, Creative Strategy and Social Impact combined under him. Noopur Agarwal, who will continue to lead the Social Impact team, and Alison Hillhouse and Rachel Cooper, who will continue to lead their Insights Team, will now be reporting to Ramon.

Jimenez joins Viacom from Droga5 where he served as Group Strategy Director. He has spent the last ten years in leadership positions directing strategy and planning for Droga5 as well as R/GA and J. Walter Thompson. Jimenez has been focused on uncovering ideas that connect to people and shape culture, which has led him to work across the world in photojournalism, content creation and event production. Jimenez has previously collaborated with top global brands including Nike, Coca-Cola, LVMH, Google and Samsung.

Most recently, his work for Hennessy revealed the unsung story of Marshall Major Taylor, the first African American world champion of any sport. Jimenez’s work has been recognized by Cannes Lions, the Effie Awards, El Sol de Iberoamerica and El Ojo de Iberoamerica among others.

“One of the things that has always defined MTV is our deep connection to the audience and admiration for how young people redefine culture,” said McCarthy. “With Ramon’s extensive background and passion for understanding culture, he will no doubt help us dive even deeper into the hearts, minds and lives of this generation to continue fueling our growth.”

Here is McCarthy’s internal memo announcing Jimenez’s appointment:

Hi everyone,

We have some news to share with you about an exciting organizational change.

The reason our brands stand apart is because we worship at the altar of our audience. Our visceral connection to them and deep understanding of their interests and passions have enabled us to develop a creative strategy that has produced incredible content and moments which drive the cultural conversation and fuel our continued growth.

Since we are in a moment of disruption, we need to harness the full power of that connection. And, I am very pleased to say we are doing just that by combining three central elements of our brands – Insights, Creative Strategy and Social Impact – under one great leader, Ramon Jimenez.

In this newly created role, Ramon will oversee the consumer and cultural insights, creative strategy and social impact efforts across our brands, with the Insights and Social Impact teams reporting directly to him. Noopur Agarwal will continue to lead her exceptional Social Impact team and Alison Hillhouse and Rachel Cooper will continue to lead their stellar Insights Team – reporting to Ramon.

Ramon joins us from Droga5 where he served as Group Strategy Director. Prior to that, for more than a decade, Ramon held leadership positions directing strategy and planning for BBDO, R/GA and J. Walter Thompson. Ramon has worked on everyone continent across the globe and with many top brands including Nike, Coca-Cola, LVMH, Google, Samsung and more.

With his extensive background and passion for understanding culture, he will no doubt help us dive even deeper into the hearts and minds of our audience and continue to drive our success.

Please welcome Ramon to the family!