EXCLUSIVE: When discussing the pending renewal decision on bubble freshman comedy LA to Vegas, the network chairman Dana Walden this morning noted that series creator/exec producer Lon Zimmet and executive producer Steve Levitan are currently working on Season 2 ideas and that “if we can’t find a way to make noise, we won’t do (a second season)” of the Dylan McDermott series.

I hear one of the top ideas that is being considered to create buzz around LA to Vegas‘s potential return is have series executive producer Will Ferrell appear in the Season 2 premiere.

Ferrell and McDermott previously starred together in the 2012 comedy feature The Campaign.

The move echoes Great News executive producer Tina Fey’s commitment to guest star in the opening Season 2 episodes, which last May helped secure the then-bubble midseason comedy a second-season renewal by NBC.

LA To Vegas got off to a promising start with its premiere ranking as Fox’s highest-rated Tuesday comedy telecast in nearly a year and quickly earned an order for three additional episodes but its ratings have tapered off since.

The series follows an airline crew and the eccentric passengers who, every weekend, take a no-frills roundtrip flight from Los Angeles to Las Vegas with one goal in mind: to come back a winner. Will Ferrell, Adam McKay, creator/showruner Lon Zimmet, Chris Henchy, Owen Burke, director Steve Levitan, Josh Bycel, Jonathan Fener and Jeff Morton serve as executive producers.