Digital media company Fullscreen has struck a deal with Sumitomo Corp., owner of Japan’s largest cable television provider, to launch the Sumitomo’s first digital venture, AlphaBoat.

AlphaBoat will seek to identify emerging talent on social platforms such as YouTube and Instagram and help brands connect to consumers through these digital influencers. The newly formed company will offer a range off services, including talent management, content optimization, production facilities and more.

“Sumitomo has grown the premier television and media service in Japan and has a great track record of creating premium content,” Fullscreen CEO George Strompolos said in a statement. “Together, we are poised to build a company that will guide Japanese creators and brands into their digital-first futures.”

Fullscreen has evolved from its beginnings in 2011 as a YouTube multi-channel network. These days, the company is focused on social-first entertainment experiences and services for digital influencers, traditional entertainment celebrities and global brands.

Otter Media, a joint venture of AT&T and the Chernin Group, owns Fullscreen.