Barbie is set to head around the world after Entertainment One (eOne) picked up distribution rights to Hulu documentary Tiny Shoulders: Rethinking Barbie.

The Walking Dead distributor struck a deal with the U.S. SVOD service and Andrea Nevins and Christan Crocker’s Rare Birds Films following its screening at Hot Docs. The doc launched on Hulu on April 27 and had its world premiere at the Tribeca Film Festival. The deal was brokered by Noel Hedges, eOne’s SVP, Acquisitions, International Distribution.

The doc, written and directed by Nevins and produced by Crocker, features footage and access to the inner workings of the company during Barbie’s biggest reinvention, and looks at women in popular culture over the last 60 years through the lens of the plastic icon. It features interviews with Gloria Steinem, Roxane Gay, Peggy Orenstein, Mattel insiders and cultural historians.

“The appetite for quality, authored documentaries is growing fast and the exclusive access Andrea and Cristan were granted and observed, coupled with the insight on how we see beauty, stereotypes and women’s progress in the Western world created a must-see film,” said Stuart Baxter, eOne’s President, International Distribution.