Entertainment One (eOne) has struck an overall deal with nascent British production company Fired Up Films.

The company will co-produce and serve as the studio on scripted and non-scripted content from Fired Up Films, which was established last year by former Kowalski Media chief Simon Howley and Million Dollar Car Hunters producer Jon-Barrie Waddell.

Fired Up Films, which has offices in the UK, Ireland and L.A., aims to produce scripted and non-scripted shows, focusing on blue-chip documentaries factual entertainment formats, feature docs and drama projects.

Between the pair, who first worked together on groundbreaking Channel 4 series The Big Breakfast over 20 years ago, they have produced shows such as Nat Geo’s Hitler’s Hidden Drug Habit, Discovery’s How Jaws Changed The World, Animal Planet’s Texas Rodeo Tikes, History’s How Bruce Lee Changed The World and The Great Train Robbery – A Tale of Two Thieves, which airs on Netflix.

The deal is eOne’s latest in the UK and comes after it acquired a majority stake in Ex On The Beach producer Whizz Kid Entertainment.

“Jon-Barrie and Simon have a winning track record of creating exceptional series and specials across a number of genres that travel far and wide. We look forward to working with them as we continue to expand our non-scripted business in key markets,” said Tara Long, eOne’s EVP, Alternative Programming, Television.

“Working with Tara and her creative team in Los Angeles is key to our U.S. expansion as we continue to build our premium content and target established networks and new platforms with Fired Up Films.  We’re also working on global co-productions in drama and factual and eOne brings the expertise, nous and co-financing models that can take us to that next level. With a number of primetime series already in the pipeline, we’re certainly fired up to get going,” added the pair.