Buchwald has made a trio of hires covering both coasts and three departments.

The talent agency said today that Neda Niroumand has joined its Los Angeles office in the Literary Department, Dana Cubillan is expanding its Influencer Talent unit in New York and Scott Kaufman has returned to Buchwald in the NYC Branding and Licensing Department

Niroumand joins the agency after a successful run as head of her own management company. She previously launched the Literary Department at Vince Cirrincione & Associates, held a position with the Gersh Agency and spent time at Kustom Entertainment and MGM.

Cubillan hails from a strong digital advertising background, having previously worked at 360i and Attention Global on brand strategy and influencer marketing. Cubillan’s industry knowledge will help to further establish this growing department at Buchwald, the agency said.

Kaufman works closely with agents Maximilian Ulanoff and Delsey Attardi in the New York office. Kaufman worked at Buchwald seven years ago as an assistant in the Commercial Department before holding roles as a manager at the Bohemia Group and as an agent with UTA’s speaker’s division.