UK sales outfit WestEnd Films has appointed former AI Film and Icon exec Toby Hill as Head Of Acquisitions And Development, effective immediately. Hill began his career at Icon acquiring titles for UK distribution including Drive, Paranormal Activity, PreciousA Single Man and Man On Wire. In 2012, he joined AI Film, the film-financing arm of Access Industries as Head of Global Acquisitions, building a slate including Oscar-winner I, Tonya and Sundance hit American Animals (Hill was exec producer on both), Lee Daniels’ The Butler and box office hit Hacksaw Ridge.

Maya Amsellem, WestEnd MD, said, “We are thrilled to have Toby join our team. His experience and commercial taste as well as his extensive understanding of the market will be very valuable to WestEnd. Toby has worked on a great number of films, including multiple Academy Award-winners and we are very happy to welcome him at WestEnd. We look forward to working with him as we continue to build our sales, production and financing slate of feature films and series.”

“I’m delighted to join the terrific, talented team at WestEnd and start working to build and expand on a bold, diverse and commercial slate of titles across sales, production and finance,” added Hill who will be in Cannes for the company.

WestEnd’s current line-up includes Gareth Jones, the political thriller from director Agnieszka Holland, starring James Norton and Vanessa Kirby, Oscar-nominated animation The Breadwinner directed by Nora Twomey and executive produced by Angelina Jolie and Close, the action thriller starring Noomi Rapace which was picked up by Netflix. The company recently launched TV arm WeSeries, beginning with the acquisition and development of drama series Traitor from the writer of False Flag.