Third Coast Content has tapped Brandon Gregory for the post of VP Development and Production. The indie production company, launched in February by former Sony and Provident Films exec Ben Howard and backed by Endeavor Content, produces faith- and family-based content in film, TV and publishing.

Gregory recently worked with Howard on the marketing and distribution of I Can Only Imagine, Roadside Attractions/Lionsgate film based on the song from the Christian rockers MercyMe that bowed to a surprising $17 million three-day opening last month and had an A+ CinemaScore. In its sixth week, it is nearing $80M.

In his new role at the Nashville-based TCC, Gregory will identify, foster and produce content and maintain and develop strategic partnerships.

“I’m excited to have Brandon join my team at Third Coast,” said Howard, TCC’s CEO. “I have known him for 15 years, starting during his time at exhibition and continuing through his role in producing two feature films. He brings an energy and understanding of the market that will help our team connect great content to a ready and willing audience.”

Endeavor Content is an investor in TCC providing sales and advisory services.