Natalka Znak has revealed how Fox boarded a pilot for Rollerball-style British entertainment format Revolution.

The I’m A Celebrity… Get Me Out Of Here producer, who runs U.S./UK production company Znak & Co., scored a U.S. pilot for the big-budget skateboarding and BMX format after securing a series from British pay-TV broadcaster Sky.

The show, which launched in the UK earlier this year, is a, large-scale competition format in which contestants will compete across a series of urban sports-style challenges including skateboarding, rollerblading and BMX.

“I sold it to Fox in quite possibly the worst pitch of all time because I couldn’t get any of my materials or the tape to play but then I just told them about the show and they absolutely loved. They said it’s like Ninja Warrior, in the sense that it’s exciting, it’s sport, it’s got very strong characters, so it has that co-viewing feeling. You’re watching it for the thrills, spills and amazing drama and amazing accidents that we dealt with all of the time but actually you’re really rooting for people and turning on week after week to see how they do. It’s got everything a breakout entertainment show should have,” she said.

The pilot was produced by Strictly Come Dancing producer Glenn Coomber and was produced in association with Motion Content Group, the WPP-backed programming division run by Richard Foster, who also exec produced.

Coomber said, “We’re not actually skateboarders, BMXers or rollerbladers but we work with those communities to make sure it’s authentic but at its heart it’s a big entertainment show. It’s exciting and dangerous and just happens to be on wheels. We wanted to create characters that you’d fall in love with and storylines you can follow with heroes and villains and game play that you can become an armchair expert within seconds.”

The pair were at the recent Cannes market Mip TV to secure further international versions of the format and are understood to be in talks with a number of broadcasters in major markets.