NAGRA and Cinema Buying Group-National Association of Theater Owners (NATO) have partnered to promote a new alternative content and live event service, which will debut at CinemaCon in Las Vegas. CinemaCon starts today and continues through April 26.

Kudelski Group’s NAGRA and the Cinema Buying Group-NATO will team for an agreement that will bring myCinema to the CBG-NATO membership. myCinema will offer a large catalog of titles both live and previously recorded content to theater circuits of all sizes with a significant focus on serving the independent theater owners represented in the Cinema Buying Group-NATO.

The partnership between NAGRA and the Cinema Buying Group-NATO will allow theatre owners in North America to contract with NAGRA with the help of CBG-NATO so that they can deploy the myCinema service into their theatres.

The new service enables owners and operators to schedule and promote music events, sporting events, opera, ballet, Broadway, first-run independent film, re-releases of some of the best known and beloved film franchises, cinematic TV, eSports, content from around the globe, and more. With NAGRA and Cinema Buying Group-NATO’s myCinema, theater owners will be able to increase their revenue and expand the entertainment services to their customers.

Launching this year in North America, the NAGRA service leverages the best available streaming, sound, data/recommendations, loyalty programs and high-value content security solutions, pioneered by NAGRA and its technology experts.