IFC Films has hired Laura Sok as the vice president of publicity and promotion where will take on the responsibility of creating and executing national publicity and promotional campaigns for IFC Films and its labels Sundance Selects and IFC Midnight.  In her new position, New York-based Sok will report directly to the company’s co-presidents Jonathan Sehring and Lisa Schwartz.

Before landing at IFC, Sok was a senior publicist for Cinetic Media where she worked with clients like NEON, Amazon, The Orchard, Netflix, as well as IFC Films. In addition, she contributed to theatrical and festival campaigns for films including Sundance standouts The Big Sick, Sorry To Bother You, Patti Cake$, and Oscar Best Picture nominee I, Tonya.

Other previous posts include vice president of publicity for Cohen Media Group and roles at Cinedigm Entertainment, Oscilloscope Laboratories, Relativity Media, and New Line Cinema.