Entertainment One has signed a first-look deal with David Solomini’s Crush+Lab to create non-scripted television content for the U.S. and international markets. In addition, former Original Prods. CEO Philip Segal, who executive produced such hits such as Deadliest Catch, Ice Road Truckers and Storage Wars, has joined Crush+Lab as Co-CEO.

Under the pact, eOne will serve as studio and will co-develop and co-produce projects with Crush+Lab. The deal comes on the heels of eOne’s acquisition of UK non-scripted leaders Whizz Kid Entertainment.

Crush+Lab

“Philip and David are both best in class non-scripted producers, said Tara Long, eOne’s EVP, Alternative Programming, Television. “With Crush+Lab, they bring an innovative and passionate approach to creating great content and captivating storytelling.”

Prior to Crush+Lab, Solomini worked with XIX Entertainment, Hud:sun Media, and Reveille Productions as an executive producer, showrunner, director, and creative strategist.  Solomini also worked as an international commercial director (Anonymous Content, Hello and Co.)

“Phil Segal is a brilliant visionary, and it is an honour to serve alongside him,” said David Solomini, Crush+Lab Co-CEO and founder. “Crush+Lab Is a radically innovative and unorthodox entertainment company -born out of a passion to rethink content creation in a bolder, more provocative manner that both entertains and ultimately raises global consciousness. eOne is committed to revolutionizing the entertainment industry and similarly embraces these principles we practise with tremendous creative ambition.”

Segal most recently served as CEO and Executive Producer of FremantleMedia North America’s Original Productions. As part of his stint at the company, he is executive producer of the Emmy winning Discovery Channel series Deadliest Catch as well as Bering Sea Gold (Discovery), Ice Road Truckers (History) and Storage Wars (A&E).

Segal earlier spent three years as EVP of Bunim-Murray Productions and served as SVP of Programming and Production for Tribune Entertainment. Before that, Segal was EVP of Amblin Television.

“In a media landscape that will see historic disruption through mega mergers, consolidation and distribution over the next few years, aligning yourself with a partner that has the agility, creative power and global reach is a must if you want to compete as a producer. eOne has all of these qualities and so much more,” said Philip Segal, Crush+Lab Co-CEO.