Marking its inaugural acquisition of a UK-based TV production entity, eOne has taken a majority stake in non-scripted outfit Whizz Kid Entertainment. The deal builds on a recent partnership between the two companies under which eOne has adapted a U.S. version of Whizz Kid format Ex On The Beach for MTV.

Further U.S. adaptations of Whizz Kid formats are also expected while the UK company will bring eOne’s U.S. slate to that market. The UK is already a hub for eOne’s Family and Brands business, with marquee property Peppa Pig, as well as film, scripted television and international distribution operations. The move also reps eOne’s continued growth and investment in the unscripted space and enhances development and production in new territories.

Founded in 2006, Whizz Kid’s other formats include Let’s Dance for BBC One and the Life On Screen specials for BBC Two. It also produces the BAFTA Film Awards — live events are a growing focus area for eOne.

Chiefs Malcolm Gerrie and Lisa Chapman will continue to run Whizz Kid under its own banner and brand. The rest of the senior team remains in place and will continue to focus on the development of original unscripted entertainment programming with significant international appeal.