China is the big focus at Mip TV in Cannes so it’s no surprise that Endemol Shine has revealed that it is selling Chinese format Puzzle Masters at the market. The superindie has struck a deal with China’s Vision Media to launch the local format internationally.

The show, which launched in China on Jiangsu Satellite TV in January, is a competition format for young undiscovered puzzle wizards who are looking for a challenge and want to be mentored by the best “puzzle masters” the world has to offer.

This original Chinese format was co-developed by Endemol Shine China and Vision Media.

This comes after Endemol Shine Group announced a deal to co-develop and distribute two series, including a variety show with Chinese SVOD service Youku.

Lisa Perrin, CEO of Creative Networks at Endemol Shine Group said, “China is one of the world’s biggest television markets and by joining forces with Vision Media we are able to directly tap into their prolific creativity. Puzzle Masters is a brilliantly entertaining show which drew in fantastic ratings in its primetime slot on Jiangsu, we are extremely pleased to be representing the format internationally.”

Wang Pei Jie, CEO of Vision Media added; “We believe that Puzzle Masters has all the ingredients to be a global success and Endemol Shine Group are the ideal partner to bring the format to audiences worldwide. The show is extremely popular here in China and this deal reinforces our ambitions to leverage our creativity on an international scale.