Endeavor Content has bolstered its non-scripted division in Europe with the hire of former Armoza Formats exec Yael Shaoulian.

Shaoulian has joined the company as Vice President of Non-Scripted Sales, based in London and reporting to Endeavor Content’s Head of Sales and Partnerships Gary Marenzi. She will supervise the sale of non-scripted series and will work closely with IMG Media’s international sales team in 25 countries.

She will also work to identify investment and acquisition opportunities in the genre and expand its relationship with non-scripted producers in the UK and Europe.

Endeavor Content is best known in the television space for high-end dramas such as Killing Eve and The Night Manager but it has also worked on non-scripted series such as Chef’s Table for Netflix and The Grand Tour for Amazon. It is currently working on non-scripted projects such as Serena Williams’ documentary series Being Serena and the political satire series Michael Moore Live from the Apocalypse as well as selling the BAFTA Film Awards, the annual Miss Universe competition.

Prior to handling European sales for The Four creator Armoza, she worked at London-based boutique distributor TVF.