Wattpad announced today that Dexter Ong will be the Head of Asia for Wattpad Studios. Wattpad is a global multiplatform entertainment company for original stories and Ong will oversee the expansion of Wattpad Studios in Asian markets.

Ong will be based in Hong Kong and work with local entertainment studios, producers, and writers to turn Wattpad stories into film, television, print and digital projects. Wattpad recently closed $51 million in new funding from high-profile Asian investors, including China’s Tencent and Globe Telecom’s Kickstart Ventures in the Philippines, as well other international partners. The company is the largest social storytelling platform in nearly every market on the planet, with a global community of more than 65 million users, including more than 17 million people in Southeast Asia who spend billions of minutes on the platform every month.

Before joining Wattpad, Ong was the Director of Corporate Development for 21st Century Fox Asia. Prior to his post at Fox, he was with CA Media, the Asia arm of The Chernin Group, where he led content development for NET TV.

The addition of Ong adds to Wattpad’s growth and position shifts. Last year, Eric Lehrman moved from NBCUniversal’s USA Network to join Wattpad as Head of Content Development, Production.  The company recently promoted Kelly Steen to Wattpad Studios’ Director of Business Development for U.S. and Europe while Ashleigh Gardner was promoted to Deputy General Manager, Wattpad Studios, Publishing. The company also plans to add 40 positions this year to support its expanding international entertainment business,  as well as work in Machine Learning and interactive storytelling.