Producer/director Bart Peters, former head of programming, production and development at AT&T’s Audience Network, has launched Big Branch Productions. The company, which has offices in Los Angeles and Nashville, plans to produce original content across all genres and platforms for film, TV and live-audience events.

The Big Branch slate already includes the Audience Network-based Super Saturday Night With JLo, which aired the night before Super Bowl LII; Friday night concert series Audience Music; and the original comedy series Loudermilk starring Ron Livingston, which was renewed for a second season earlier this month.

Among the original series in development is the documentary Who’s The Girl? The Story of Ashley Cleveland and the live-event concert series March Madness Music Festival in conjunction with the NCAA men’s basketball tournament. Also in the works is the unscripted The Sneaker Game, about a former homeless man who travels the world finding rare sneakers and giving back through his extravagant charitable activities; the scripted Dry Hopping, about a young woman who buys a Midwestern brewery and tries to remake it as a craft brewery; and the live-action Cop Shit, where mascots live with humans in a series described as The Wire meets South Park.

“My vision for Big Branch Productions is to create a production company that isn’t limited to any specific genre or programming type but encompasses a variety of content across genres, including live-audience events – an approach in sync with today’s ever-expanding TV and film landscape,” said Peters, currently an executive producer on Audience’s Loudermilk, Hit the Road and Ice. “I love the opportunity to bring the full extent of my experience as a television executive, producer and director to the projects that Big Branch develops. I look forward to partnering with old and new friends within the creative community and produce innovative programming that has global appeal.”

At Audience, Peters produced on series including Kingdom, Rogue at You Me Her as that network ramped up its original programming, and previously worked as a production manager on shows including So You Think You Can Dance.