Vincent Marçais has been named exec VP, worldwide marketing for Paramount Home Media Distribution to oversee the creative advertising, media, brand and market research for all of the studio’s home entertainment releases across physical and digital platforms. Marçais will to Buchi, President, Worldwide Home Media Distribution, Paramount Pictures.

Marçais previously served as exec VP of Worldwide Brand and Customer Marketing for 20th Century Fox Digital Home Media where he oversaw the release campaigns for all transactional businesses (Video-on-Demand, DVD, Blu-ray and Digital HD) and also managed joint consumer marketing efforts with digital retailers and U.S. and international operators. During his tenure Marçais was a key driver of the division’s transformation from a pure physical distribution company into a digital new media company.

“Vincent brings a wealth of knowledge and experience to our division, having worked with physical and digital retailers around the world to maximize title performance in the shifting home entertainment landscape,” said Buchi.  “We look forward to his contributions as we continue to explore innovative marketing strategies to bring our products to the widest possible audience across all platforms.”

The executive began his career with French car manufacturer Citroën and joined Fox Video France in 1991 where he held numerous marketing and sales positions. From 2002 to 2006 he served as Fox’s VP of Marketing for the European Home Entertainment operation. He then relocated to Los Angeles in 2006 to serve as Senior VP of International Marketing for Fox and then became exec VP of Worldwide Brand & Customer Marketing in 2012.