Former Lionsgate Co-COO and Motion Picture Group Co-President Steve Beeks has joined the board of directors of QYOU Media, a curator of premium best-of-web video for multiscreen distribution. Founded in 2014 by industry veterans from Lionsgate, MTV and CinemaNow, QYOU’s millennial-focused products include linear TV networks, genre-based series, mobile apps and VOD formats.

Beeks, a 20-year veteran of Lionsgate and a key strategist its growth, exited the company at the end of 2017. He is now exploring ‎entrepreneurial business opportunities, including those focused on the emerging growth markets of mobile viewership and digital-first content. The board appointment with QYOU marks his first post-Lionsgate move.

Says Beeks, “I have been increasingly intrigued by the shifting paradigm in all facets of entertainment over the past several years. The emergent growth potential is shifting from conventional platforms to disruptive models, such as digital-first content, OTT and mobile delivery as millennial audiences become the dominant consumer demographic around the world. QYOU was an early entrant into this new world and has built a global business in web-first content for this new generation and is well-poised to take advantage is this growing shift.”

QYOU says its content reaches millions of customers on six continents. Distribution partners include Sinclair Broadcast Group, Vodafone, 21st Century Fox, Liberty Global, Showmax, iflix, SuperChannel and TATA Sky.

QYOU CEO and co-founder Curt Marvis, who knew Beeks at Lionsgate, adds, “Steve is well known and highly respected across the industry for his leadership at Lionsgate and his role in its remarkable success story. I am thrilled to have someone with his caliber of expertise and deep experience working closely with us as we head toward our goal of making QYOU a leading global millennial-entertainment brand.”

At Lionsgate, Beeks had been spearheading business and strategic initiatives for the company’s motion picture group since 2012, when he was named as Co-President of the division and helped in oversight of film production and acquisition strategic planning.

His QYOU appointment is subject to TSX Venture Exchange approval, which is expected to occur later this month.