Lisa Halliday is joining pros Kelly Bush Novak and Mara Buxbaum’s ID as the PR firm’s Chief Communications Officer, bringing with her about three decades of expertise in corporate and crisis communications, media strategy and brand development as well as a long history of providing strategic counsel for several of the world’s most notable personalities and entertainment properties. Halliday was the head of communications and brand strategy for Oprah Winfrey and Harpo Inc., serving on Winfrey’s executive leadership team.

In this new position, Halliday will be based in Los Angeles.

In addition to Halliday’s hiring, ID recently promoted several longtime executives to senior VPs — Allison Elbl, head of ID Music, and Sara Serlen and Harlan Gulko, co-heads of ID Film, TV and Content.

“Lisa has spent most of her career at the summit of entertainment media relations,” said ID Founder and CEO, Kelly Bush Novak. “She’s at a point in her career where she could go anywhere, and we are beyond thrilled to have her join us at this exciting time in our business. I’ve known Lisa for more than 20 years and beyond her impressive credentials, she is kind, gracious and will fit beautifully within our culture.”

“There’s something very exciting happening at ID and I wanted to be a part of it,” said Halliday. “Kelly and Mara Buxbaum [ID President] have built a unique and powerful business. Their commitment to a work environment that’s built on mentoring and respect ensures the ID team is perpetually the best in the business. And I’m honored to join them.”

During her tenure with Winfrey, Halliday spearheaded the launch of many brands including: OWN, O Magazine, Harpo Films, Harpo Productions, as well as the careers of Dr. Phil, Dr. Oz and Nate Berkus.

She led the communication team for the Oprah Winfrey Leadership Academy for Girls in South Africa. Prior to Harpo, Halliday held senior positions in PR at Walt Disney Studios, Twentieth Century Fox and Columbia Pictures.