Youth-focused media company Complex Networks has named media veteran Christian Baesler to the newly created role of president.

Baesler will be charged with growing the company’s portfolio of brands – Complex, First We Feast, Rated Red, Sole Collector, and Pigeons & Planes, and report directly to CEO Rich Antoniello.

Before joining Complex Networks, Baesler spent nearly a decade at Bauer Media Group initially based at its headquarters in Hamburg. He relocated to New York to create Bauer Xcel Media, focused on growing its online brands and expanding its global digital portfolio.

Complex Networks produces more than 30 daily and weekly series across its brands, which are distributed via YouTube, Verizon, Fuse, Facebook and MSG Network among others. Its flagship shows, Sneaker Shopping and Hot Ones, have garnered millions of views.