UPDATED with additional details: The Fox News Channel is expanding its reach in the news world with Fox Nation, a stand-alone subscription service that will be available to those without a cable package. The service is slated to launch at the end of the year and will be on brand with Fox News commentary. Fox Nation will also include original shows and appearances from Fox News mainstays like Sean Hannity.
Fox News made the news official today, though it didn’t offer guidance on a price point. Fox Nation will be housed at Fox News’ New York headquarters.
“With our traditional cable viewership at an all-time high, we are proud to announce a new digital offering geared entirely toward the Fox News superfans, who represent the most loyal audience in cable, if not all of television,” said John Finley, Fox News’ SVP Development and Production, in a press release today after the New York Times first revealed details of the OTT service Sunday night. “This initiative will capitalize on providing that viewer, who is among the most affluent and well educated in cable, with a highly specialized content experience on a platform they can watch anytime, anywhere.”
The new service will not overlap with Fox News and its broadcast. Although there will be recognizable faces, Fox Nation will include a new roster of anchors and commentators as well as new programming.
Hiring is expected to begin in the second quarter, the company said.