Longtime and prominent ID PR publicists Liz Mahoney, Megan Moss Pachon and Bryna Rifkin have abruptly exited the company, the agency just announced. The exits are effective immediately. Mahoney began as Kelly Bush Novak’s assistant in 2006, and Pachon started as an assistant at ID in 2003.

Mahoney’s clients at ID included Jennifer Lawrence and Greta Gerwig, and Moss Pachon’s included Amy Adams, Margot Robbie, Chris Evans, Alicia Vikander and Robert Pattinson among others.

The agency announced Mahoney and Moss Pachon but I’ve heard that 12-year vet Bryna Rifkin (Michael Shannon, Marion Cotillard, Ruth Negga) is also out. Insiders at the agency said the move was made by the agency, but I’ve also heard that it is because the trio will very shortly be starting their own company.

There was no further comment behind the announcement. Mahoney, Moss Pachon and Rifkin are top-of-the-food-chain publicists. Per the praisery: “Liz and Megan have grown up at ID, beginning as assistants and becoming formidable publicists. We wish them all the best in their future endeavors,” said Kelly Bush Novak, ID founder and CEO, and president Mara Buxbaum.