Stacey Politi, most recently VP Marketing at Sony TV’s digital streaming network Crackle, has been hired as SVP Marketing at First Look Media, the company that includes Topic Studios, which produces film, TV, and digital; its news organization the The Intercept; Field of Vision; Topic.com; The Nib; and its Press Freedom Defense Fund.

In her new role, First Look says Politi will lead the company’s marketing strategy, support business growth, drive individual brand awareness, and manage all marketing functions.

“We are at the exact right time to bring in a marketing specialist and Stacey is the exact right person for the role,” said Michael Bloom, President of First Look Media. “We’re making films, documentaries, TV, and digital content with the best creative voices and partners, we’ve launched new consumer brands, and we’re making a big impact with our journalism and non-profit work, which is our hallmark. As we look forward to 2018, Stacey will help amplify everything we do as we grow our brands and our mission.”

At Crackle, Politi led all customer acquisition and retention, brand positioning, B2B, social media, product marketing, and sales support across 28 mobile, desktop, and OTT platforms.

Before that she was head of marketing for Yahoo Screen and a digital marketing manager for NBCUniversal.