In its announcement, the company said Tolosa will “oversee a team responsible for guiding Viacom’s transformation agenda, and developing and executing initiatives that support and accelerate the strategic priorities set out as part of the company’s fourth-quarter and full-year 2017 earnings results.”
Tolosa, a 9-year Viacom veteran, formed a connection with CEO Bob Bakish while they both were working on the company’s international businesses. Bakish took the top job a year ago after years of turmoil and personal drama involving chairman emeritus Sumner Redstone and his since-ousted protege, Philippe Dauman. He has achieved a few encouraging results, though faltering ad revenues and continuing struggles at Paramount Pictures have led many on Wall Street to question the company’s turnaround prospects.
For Bakish, though, “Jose brings to this new role a strategic and global perspective and unmatched insights into Viacom’s business. At VIMN, he played an instrumental role in evolving our international media business, including the launch of our highly successful Play Plex mobile apps and their ongoing expansion to the U.S. As Chief Transformation Officer, Jose will build on this strong track record by ensuring we are aligning our operations to meet our goals and best position Viacom for the future.”