“It’s my first time seeing [the film]. It’s fantastic, so moving. It’s really a huge breakthrough—a huge subject. I think you can see this film again and again because there’s so much stuff in here that I didn’t know, that I’m grateful to find out,” iconic singer-songwriter Jackson Browne says of Rumble: The Indians Who Rocked The World, a Sundance-premiering documentary in which he appeared. “So many people in this film are people I do know, but they all deserve a deep excavation of our history and our common music.”

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Appearing alongside Browne for a panel following an Awardsline screening of the film were executive producers Stevie Salas and Christina Fon, who discussed the process of making and selling the film, and why they made the film in the first place. Featuring conversations with such artistic luminaries as Quincy Jones, Martin Scorsese, and Steven TylerRumble tells the stories of those myriad Native Indians of Canada and the United States who went on to become iconic, influential rock-and-roll musicians.

“I wanted to make a film about heroes. I wanted to make a film about these amazing guys who did these amazing things, and not have people leave the theater feeling guilty or bad. I wanted to just celebrate these people, so it was a fine line that Catherine [Bainbridge], our director, walked,” Salas told Deadline’s senior editor Dominic Patten. “We were able to get the feeling and the pain, but you also feel the celebration, and the power of these people. We’re familiar with the pain, but the thing that surfaces again and again is the joy and the affirmation of life.”

To view Deadline’s conversation with the Rumble team, click above.