Morgan Spurlock’s Warrior Poets and LeBron James and Maverick Carter’s SpringHill Entertainment are teaming on a documentary series that will follow basketball’s top superstar as he launches a new public school dedicated to helping at risk children in his Akron, Ohio hometown. The aim is to explore the challenges, triumphs and life changing impact of the LeBron James Family Foundation’s “I Promise School” campaign aimed at keeping inner city students from falling through the cracks. The series will cover the first year and highlight the teachers, mentors and community partners as they tailor a curriculum and environment designed to give the kids a fighting chance. Principal photography begins shortly in Akron.
“Being able to create this school to specifically meet the needs of these kids and their families means everything to me,” James said in a statement. “There are so many kids and families struggling and we want this school to be a safe, positive place that helps them stay on the right track to earning their educations. Having SpringHill Entertainment and an amazing filmmaker like Morgan Spurlock here to document this process is huge. We believe we’re changing the mold with the I Promise School, and we’re excited to have that story be told by people who understand the importance of what we’re trying to accomplish.”
Said Spurlock: “What LeBron has accomplished on the court pales in comparison to the lasting effects he is having on the young people of Akron. I am honored to be able to share this journey with him as well as with parents, fans and teachers around the world.”