EXCLUSIVE: E! has given a pilot commitment to Juicy Stories, an hourlong inspired by Juicy Couture founders Pamela Skaist-Levy and Gela Nash-Taylor, from Sex and the City alums Michael Patrick King and Amy B. Harris, Warner Horizon Scripted TV and Universal Cable Productions.

E!

Juicy Stories is the story of how two women in their 20s created the iconic “Juicy” tracksuit and turned their $200 investment into a billion-dollar business — and a life-long friendship. Inspired by the lives of Skaist-Levy and Gela Nash-Taylor, Juicy Stories tells the tale of two women who made clothes, made mistakes, made babies — and made one of the most iconic brands of the 1990s, Juicy Couture. These “Juicy Stories” — both aspirational and sensational — flash back to Los Angeles in the 1990s and are narrated on camera and in the present by the real Pam and Gela, still business partners and best friends.

Courtesy of E!

Juicy Stories, inspired by the memoir The Glitter Plan, by Skaist-Levy and Nash-Taylor, is produced by Michael Patrick King Productions in association with Warner Horizon Scripted Television and Universal Cable Productions. King and Amy B. Harris will serve as executive producers;  Skaist-Levy and Nash-Taylor as producers.

Skaist-Levy and Nash-Taylor met while working together at a Los Angeles boutique and became friends, setting up shop in Gela’s one-bedroom Hollywood apartment. The initial $200 investment led to a a $50 million sale of the duo’s casual wear company to Liz Claiborne.

Skaist-Levy and Nash-Taylor previously teamed with producers Mila Kunis, Josh Schwartz and Stephanie Savage and Mila Kunis for Made In LA, a drama inspired by their experience and The Glitter Plan, which was set up for development at Freeform.

King was executive producer/showrunner on HBO’s iconic, fashion trendsetting comedy series Sex and the City and shepherded  the followup features. Harris started her writing career on Sex and the City and went on to create the prequel series The Carrie Diaries for the CW.

King is the creator and executive producer of Amazon comedy pilot Love You More starring Patti Cake$’ Bridget Everett which recently premiered as part of Amazon Prime Video’s fall comedy pilot lineup. King also co-created/executive produced CBS’ 2 Broke Girls and cult HBO comedy The Comeback. King and Harris are with CAA.

Fashion has been a focus for the scripted development at E!, known for its signature red carpet coverage. The network also has pilot #Fashionvictim starring Willa Fitzgerald.

Skaist-Levy and Nash-Taylor are repped by Gersh.