Entertainment branding and marketing veteran Curt Doty has launched Vertuoso, a creative and production agency focused on creating Snapchat-like promotional videos for smartphones.

Vertuoso plans t0 work with studios, media companies, brands and agencies to create campaigns that capitalize on the popularity of mobile video — specifically images shot and viewed while holding the phone vertically.

The new company will have offices in Los Angeles, New York and Santa Fe, New Mexico.

Doty, who has long specialized in integrated marketing and multi-channel storytelling, will serve as CEO of Vertuoso. Before launching Vertuoso, Doty held executive positions within Weber Shandwick, Universal Pictures, Trailer Park, and Pittard Sullivan, working on projects for major entertainment, media, and brand clientele. Earlier, served as creative director with 3 Ring Circus.

Media production veteran Greg Babiuk will join as Vertuoso’s executive producer.