EXCLUSIVE: Sony Pictures International Productions is sealing a deal to buy The Perfect Dressa romantic comedy pitch from writer Ed Horowitz, as a vehicle for Mexican-American heartthrob Vadhir Derbez with Pitipol Ybarra attached to direct. Derbez is the twentysomething son of Spanishlanguage megastar Eugenio Derbez. The younger Derbez has been on a roll the past year, from appearing in his father’s comedy How to Be a Latin Lover to starring in 3 Idiots, the second-highest-grossing Mexican movie of the year. 

The Perfect Dress is about a dress designer (Derbez) who is hired by his ex-girlfriend to design the perfect wedding dress for her wedding to another man. During the making of the dress, the romance is rekindled between the two exes.

The project was brought to the studio by producer Larry Robinson of UK-based management/production shingle Avatar Entertainment, who also manages Derbez. Sony Pictures International SVP Production Diego Suarez will oversee the project for the studio

Ybarra, who recently helmed Netflix’s Ingobernables, is repped by Avatar. Writer Horowitz is repped by lawyer Joel McKuin of Colden McKuen & Frankel and manager Kevin Donahue. Derbez, who is shooting Are You the One? for MTV Brazil, is repped by manager Larry Robinson and UTA.