On October 4, the day before The New York Times broke its exposé on Harvey Weinstein’s history with sexual harassment, the studio dated the Lars Klevberg-directed horror film for November 22, the Wednesday before Thanksgiving.
Amid the immense amount of turmoil at TWC/Dimension, Polaroid now is dated for an unspecified date in 2018. Essentially the company is looking to rebrand itself in the New Year after restructuring and make a fresh start with Paddington 2. There are no other Weinstein Company or Dimension releases for the rest of the year. Anecdotally, Deadline noticed last night at the Sherman Oaks Arclight Theatre that the one-sheets for Polaroid already were hanging around the lobby. We hear other in-theater promotions for Polaroid already were out there across the country. Dimension fully financed Polaroid and we hear there is not a plan for the pic to be sold off.
Polaroid follows high school loner Bird Fitcher, who has no idea what dark secrets are tied to the mysterious vintagePolaroid camera she stumbles upon. But it doesn’t take long to discover that those who have their picture taken meet a tragic end.
Following the sexual misconduct allegations made against Harvey Weinstein, TWC’s period piece The Current War off its November 24 date to an unspecified time in 2018. That movie, about Thomas Edison and George Westinghouse’s race to dominate the nation’s electricity grid during the 1880s, went back into the editing room with its director Alfonso Gomez-Rejon after its world premiere at the Toronto International Film Festival.
After Annapurna’s MGM release of Death Wish opted to move out of the Thanksgiving period to March 2, TWC slipped Polaroid in. Then Entertainment Studios’ dated its Ted Kennedy drama Chappaquiddick on Oct. 5, only to pull it out of this year’s Oscar race 16 days later. STXfilms then moved its Oscar blue chip, Molly’s Game, from Aaron Sorkin to a limited Christmas run.
Dimension’s move leaves Disney/Pixar’s Coco as the lone big pic opening on November 22, along with Sony’s Denzel Washington legal pic Roman J. Israel, Esq. expanding to 1,600-1,800 runs after its November 17 exclusive opening. Coco, per rival estimates, is looking at opening to $65M over five days.