Salma Hayek’s fundraising efforts for the victims of Mexico’s recent disasters were approaching the $300,000 mark today, a day after the actress-producer launched the Crowdrise project for Unicef.

“After the 1985 earthquake in Mexico City,” Hayek says in a video on the Crowdrise page, “I was evacuated from my building. A lot of friends died, including an uncle that was very, very close to me. I have lived through the aftermath of a disaster of this magnitude and it’s horrific.”

The American-Mexican actress and producer launched the fundraiser with her own $100,000 match contribution. Watch her video above.

Media reports today put the death toll at more than 250 following Tuesday’s 7.1-magnitude earthquake in Mexico City. That disaster was preceded by an 8.1-magnitude earthquake on September 8.

Tuesday’s quake is one of the deadliest since the 1985 earthquake survived by Hayek, which killed more than 5,000 people.

By mid-day today, Hayek’s day-old campaign had raised $288,662.

Both Shawn Mendes and Ricky Martin canceled Mexico City concerts this week, with promises to reschedule.

Other celebrities tweeted their support for Mexico and fundraising pleas, including Guillermo de Toro, pledging that anyone in Mexico who needs to post urgent messages can do so via his account.