Veteran PR exec David Lust is launching his own agency.

David Lust Public Relations is described as a boutique full-service public relations agency. Current clients include Alex Meneses, Nicholas Gonzalez, Jason Silva, Julie Anne Robinson, swimwear designer Timothy Snell, Miriam Morales and rock band Neptune Blue.

Lust, a 25-year vet of the talent representation business, started his career with Dale Olsen and worked at Wolf-Kasteler and ID PR before teaming with Susan Patricola to form Patricola/Lust Public Relations. Lust later transitioned to Rogers & Cowan, where he served as a VP for two years. His clients have included Neve Campbell, Amber Tamblyn, Amber Heard, Jean-Claude Van Damme, Jennifer Beals, Sean Astin as well as Allison Janney, Richard Schiff and Patricia Heaton in 2000, when they all won Emmy Awards.