UPDATED with quotes: Gordon Ramsay, one of the hardest working guys in television, this morning landed his first ever Emmy nomination as host of MasterChef Junior.

In the eclectic category, Ramsay will compete for the win with Match Game host Alec Baldwin, United Shades of America’s W. Kamau Bell, RuPaul’s Drag Race’s RuPaul Charles, Project Runway’s Heidi Klum and Tim Gunn, and fellow foodie Martha Stewart who, along with Snoop Dogg, is nommed for Martha & Snoop’s Potluck Dinner Party.

Ramsay told Deadline there is more at play in the series, and more at stake, than meets the eye.

“For me, it’s getting a message across to America that cooking is as important as geography, history, Latin, and is a skill that we’ve got to stop ignoring,” says the host and executive producer. “I, personally, get [frustrated] when these young kids get bad eating habits—it’s not them, it’s their parents. Working closely with the kids to re-educate their parents has been, for me, the strongest message of the last five years.”

The popular potty-mouthed chef has been a staple at Fox since 2005, filling hundreds of hours. The Brit emerged as that network’s most valuable reality brand as American Idol was in its waning years on that network. He has served up three franchises: Hell’s Kitchen, Kitchen Nightmares, and MasterChef.

The latter’s offshoot, MasterChef Junior, has become a rare breakout.

“When these kids face issues, all I’m trying to instruct them is to conjure up a solution. I’s not a problem—give me a solution,” Ramsay says. “What I try to explain to them the minute they walk into that arena is that there’s no teacher, no mum and dad. It’s you and me, and we’re going to go up and down, but you’re going to leave a better person.”